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Mortein launches ‘Mortein Smart+’ through consumer intervention at PVR Cinema
Viacom18 announce expert panel for first Women’s Premier League season
What will it take to grow cinema advertising’s pie in Indian adex?
Colors Gujarati to present line-up of superhit movies in 2023
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
Kajol to takes viewers through the heritage of Indian cinema in new episode of Discovery Channel’s ‘The Journey of India’ series
Seven in 10 urban Indians claim their frequency of going to cinema has decreased: YouGov
CCI approves proposed merger of Jio Cinema OTT with Viacom18 Media
Colors Bangla presents world television premiere of Romeo vs Juliet on August 28
Colors Gujarati to bring the world television premiere of “Gajab Thai Gayo”
Reduced government spends continue to put pressure on cinema advertising
The access to stories that streaming has given is phenomenal and that is what is driving the change
Zee Cinema to premiere RRR on August 14 at 8 pm
PVR introduces 270-degree on-screen experiential in-cinema advertising
Zee Cinema to bring world television premiere of ‘The Kashmir Files’ & sci-fi action thriller ‘Attack’
Kwality Wall’s introduces interactive gaming experience on Inox’s cinema screens for audience
Zee Cinema to present world television premiers of several blockbusters as part of ‘Taaza Hai Toh Mazza Hai’ campaign
Book on media & ad veteran Pradeep Guha launched in Mumbai
PVR collaborates with Xperia Group to introduce experiential in-cinema advertising
In-depth: With back-to-back hits in the first quarter, are advertisers ready to roll the dice on in-cinema advertising?
Disney Star launches dedicated Marathi movie channel ‘Pravah Picture’
Big FM to celebrate timeless moments of Marathi cinema through ‘Big Marathi Bioscope with Subodh Bhave’
In Radio
Pinkvilla announces first edition of ‘Pinkvilla Style Icons’
In Digital
Hungama launches “Women Game Changers” property to celebrate strong women in Entertainment sector
In Digital
Inox ties up with ESFI to popularise esports through big-screen video gaming experience