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Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
Virat Kohli retains first position among India’s most valuable celebrities: Duff & Phelps study
Cricket accounted for 87% celebrity endorsement deals in 2021: GroupM ESP Sporting Nation Report 2022
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
Colors and create AI-driven digital campaign for quiz show ‘The Big Picture’
Pan-masala brands may have to leave the idea of using celebrities, say experts
Eggfirst’s ‘Fino matlab Fikar Not’ campaign starring Pankaj Tripathi positions Fino Payment Bank as a friendly local banker
Former ASCI Secretary-General Shweta Purandare launches boutique consultancy ‘Tap-a-Gain’
Cricket rose like a phoenix from the ashes in 2020 with 87% share of Indian sports sponsorship: GroupM ESP Sporting Nation Report 2021
Virat Kohli remains India’s most valuable celebrity for 4th consecutive year: Duff & Phelps celebrity brand valuation study
It’s an Ad, not an Adani!
Rupa takes its flag to top of the world
‘IPL Brands Insights Book 2019’ discusses dynamics of branding at IPL
Marketing educational apps for kids is not a child’s play
To boost growth, ITC’s beverage brand B Natural to hike ad spend by 60% this fiscal
How brands should tread the celebrity endorsement path
Virat Kohli tops Duff &Phelps’ celebrity brands valuation list
Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
ASCI upholds complaints against 143 advertisements out of 260 in May
Cheil India wins Mobile Grand Prix at Ad Stars 2018
Association with Virat Kohli has been our best: Debosmita Majumder, Head of Marketing, Puma India
Brandstand: Why Manyavar gained more than Sabyasachi
Commentary: 2017 and how media agencies found ways to survive
Nearly 50 per cent of a film’s marketing budget goes to television, 15 per cent to print and digital each