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‘Marketers should measure creativity, creatively, and longitudinally with regards to LTV’
Indian brands are bold enough to take risks: Ogilvy CCOs Sukesh, Kainaz and Harshad
The Grand Prix winners that stole the show at Cannes Lions 2023
Cannes Lions 2023: Ogilvy Mumbai is Agency of the Year - Strategy; India scoop 25 Lions
Commercial directing becomes more lucrative when agencies believe in you: Spike Lee
Cannes Lions 2023: India win a Silver and Bronze Lion in Sustainability Development category
An introverted day with the work
From Sholapur to Sweden- How India won Spotify the world in just three years!
Cannes Lions 2023: Ogilvy India brings home India’s first Grand Prix on Day-4
Agencies need to highlight media’s role more in Cannes Lions entries: Anupriya Acharya
Cannes Lions 2023: ‘The value of creativity is priceless, but it’s often fuelled by engagement and business growth’
Creativity bridges performance-brand gap, ensuring brand differentiation: Unilever’s Conny Braams
Cannes Lions 2023: India win 10 Lions on Day-3 but miss Gold
The cost of Cannes and Creativity
Cannes Lions 2023: India secures 7 shortlists in Sustainable Development category
India's first Industry Craft Gold Lion to FCB is testimony of evolution of Indian creativity: Rohit Ohri
OpenAI’s Brad Lightcap clarifies ‘AI will not take away people’s jobs, only enhance productivity’
In a world powered by AI, does human creativity still matter?
Cannes Lions 2023: India opens big on Day-2 with a Gold, 3 Silver and 2 Bronze Lions
Doceree launches HCP-focused global DSP for media agencies at Cannes Lions 2023
Cannes Lions 2023: Ogilvy Mumbai secures only shortlist for India in Mobile Lions on Day-2
Cannes Lions 2023: Indian agencies bag 12 shortlists across five categories on Day-2
The grandeur of Cannes Lions 2023
Cannes Lions 2023: How has the role of CMOs evolved in the past few years to become growth drivers
How can CMOs and CFOs better their partnership to establish trust and transparency?