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Search Results for 'CTV'
Amagi appoints Rajagopal Baskaran as SVP of AdTech Product Development
Indian viewers are more receptive to ads on streaming platforms than those found on social media, reveals Magnite study
In Digital
Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report
Amagi raises over $100 million from General Atlantic
In Digital
India Today Group claims leadership in CTV viewership
Asia Video Summit sees the participation of several industry stalwarts
In Digital
5G is going to be a turning point for the advertising industry
84% households in India have more than 1 person watching CTV: India CTV 2.0 Report by mediasmart
Will cable operators sustain a 5G assault on linear TV?
Brands to splurge on Connected TV advertising this festive season
How brands can leverage programmatic for CTV and DOOH
In Digital
Eighth edition of IAMAI’s India Affiliate Summit 2022 draws to an end
In Digital
Samsung Ads India expands team with three new hires
In Digital
DistroTV to now stream for free on VIZIO Smart TVs
In Digital
CTV audiences more likely to spend on discretionary products than other internet users: Interactive Avenues and Matterkind Playbook
Television combined with measurability and high engagement gives CTV an edge over others: Rahul Talwar of Max Life
AVOD revenue to see growth from SME advertisers in next 3-4 years: Nikhil Gandhi of MX Media
In OTT
Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite
In Digital
Criteo launches Video Advertising Solution in India owing to the strong video consumption
In Digital
Amagi planning to target emerging CTV-led FAST market and cloud broadcast in India
In Digital
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
ABP Live climbs Apple TV news app rankings to enter Top 20 list
In Digital
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In Digital
As ad dollars move to Connected TV, fraud schemes spike 70% globally: DoubleVerify Global Insights Report
In Digital