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ad:tech New Delhi to be held on April 26-27
Focusing on new-age app clients for growth, says Niti Kumar, COO, Starcom
In-depth: What is fuelling the growth of Connected TV in India?
Only 26% of global marketers are confident in their audience data: Nielsen’s Annual Marketing Report
Yahoo elevates John McNerney & Dan Richardson to APAC leadership roles
MiQ partners with Samsung Ads to enable advertisers to reach Samsung Connected TV households
The Trade Desk integrates with Adobe Real-Time Customer Data Platform
Vikram Chande joins Samsung Ads India as Head of Sales & Agency Development
Disney+ Hotstar eyes Rs 1,000 crore ad revenue from IPL 2022, sells off 75-80% inventories
In OTT
Can vernacular OTT players catch up with brands’ growing interest in targeting regional audience?
In OTT
77% of marketers will prioritise mobile, 71% social media in 2022: IAS Industry Pulse Report-India Edition
In Digital
Marketing trends to watch out for in 2022
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
In OTT
Criteo enters into exclusive negotiations to acquire AdTech platform IPONWEB for $ 380 million
DoubleVerify to acquire OpenSlate
In Digital
Zee5 unveils its festive content line-up
In OTT
News consumption at par with music streaming on connected TV: mediasmart report
Limited third-party brand-safety controls, lack in measurement limiting ad spends in digital
In Digital
Discovery pushes for India-based, mass content to stay relevant
Dentsu sees green shoots of ad spend recovery; predicts promising growth into 2022 in Asia Pacific
The Trade Desk launches new trading platform ‘Solimar’ for marketers
In Digital
Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV (CTV) advertising in India
In Digital
DoubleVerify appoints Doug Campbell as Chief Strategy Officer
In Digital
InMobi appoints Krista Thomas as Senior VP and Global Head of Marketing for InMobi Marketing Cloud
GroupM reveals 10 trends that will influence the Indian advertising industry