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Search Results for
'CTV'
India Today Group secures top spot in CTV news segment: Comscore
In
Television
Free ad-supported streaming TV growing steadily in India; 63% surge in hours of viewing: Amagi report
In
Television
We’ve upped our ad budgets by 30% YoY for FY24: Yogesh Tewari of RPSG Group
In
Marketing
CTV impressions increasing 369% YoY in India as compared to 62% globally: DoubleVerify report
In
Television
YouTube announces new updates for CTV advertisers; gives major push to AI
In
Digital
LG Ad Solutions and Tyroo sign agreement to market CTV ad solutions in Southeast Asia
In
Digital
Content, Commerce and Community have been growing exponentially owing to technological innovations: Jyoti Deshpande
In
Television
Mobile supremacy, CTV strategy to help JioCinema reach $330-$350 million in ad sales: MPA's report on IPL 2023
In
Partner Content
Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023
In
Television
Why IPL won’t scale up on Digital
In
Partner Content
Magnite launches next-generation CTV and OTT monetisation platform – ‘Magnite Streaming’
In
Television
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
In
Digital
IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema
In
OTT
CTV in India – A scale not proportionate to the hype
In
Digital
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In
Digital
India Today Group claims leadership in CTV viewership
In
Television
84% households in India have more than 1 person watching CTV: India CTV 2.0 Report by mediasmart
In
Television
Will cable operators sustain a 5G assault on linear TV?
In
Television
How brands can leverage programmatic for CTV and DOOH
In
Digital
CTV audiences more likely to spend on discretionary products than other internet users: Interactive Avenues and Matterkind Playbook
In
Marketing
Television combined with measurability and high engagement gives CTV an edge over others: Rahul Talwar of Max Life
In
Marketing
Amagi planning to target emerging CTV-led FAST market and cloud broadcast in India
In
Digital
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
In
Advertising
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In
Digital
Adjust reports 184% growth in CTV to mobile app installs
In
Digital
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