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Tata Tiscon leverages digital innovation to extend reach of 'Samajhdar Bane, Behatar Chune' campaign
HT Media’s ‘Festival of Gifts’ and ‘Festival of Gold’ garner massive reader engagement
mCanvas executes quiz-based mobile ad for CavinKare’s Nyle Natural Gentle Care Range
VDO.AI festive season report reveals 164% increased engagement with contextual advertising
Human-generated online ads bring 9.5x customers compared to AI-generated ones
Vserv AudiencePro gives a boost to Bajaj Consumer Care’s launch campaign for ‘Almond Drops Hair Serum’
In Digital
Mother Dairy partners with mCanvas to launch interactive mobile ad campaign on Holi
MGID integrates generative AI into its existing advertising solutions offering
IPL 2023: JioCinema aims at making advertisers understand where TV and digital stand individually
Honda Motorcycle and Scooter India unveils its ‘Desh Ki Shine, Honda Ki Shine’ campaign
Inshorts takes users on a ride in Tata Motors' latest campaign for its Kaziranga edition
Zirca’s latest whitepaper throws light on relevance of ‘mindset-based communication for Facebook campaigns’
In Digital
Taboola launches “Homepage For You” AI technology
In Digital
I&B Ministry makes a mockery of its own rules; sends notice to Zee Tamil within hours of complaint
Programmatic mobile video ads report 194% growth in India
In Digital
How Tech OEM players leveraged Twitter to launch and market new products amid pandemic
In Digital
Dentsu Programmatic innovates to target premium subscribing OTT audiences under dentsu Play
In OTT
Leverage content that travels places with native advertising
Guest Times: How brands can cut costs on paid marketing
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
Looking for credible influencer led content solutions in a safe environment? Check out ZEE5’s Ampli5
In Digital
Crompton unveils digital campaign to introduce kitchen fan ‘Air Buddy’
Facebook launches suite of interactive ad solutions ahead of festive season in India
In Digital
Digital advertising is moving from 3M to 3V, say experts
In Digital
Zee5 partners with AI Video enhancement startup Minute.ly
In Digital