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IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema
CleverTap launches cost-effective, flexible, CleverTap for Start-ups
In Digital
HT Media Q2FY23 revenue from print and radio up; digital revenue drops 4%
Truecaller launches new ad tools for advertisers to engage with its active user base
In-depth: Are traditional advertisers getting wary of spending on cricket?
In-depth: Does the new TV news pecking order reflect in ad rates?
Digital radio technology can double broadcasters’ revenue to Rs 123 billion in next five years: ICEA-EY report
In Radio
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
In-depth: It’s raining GEC channels – are there more takers?
No impact of slump in ratings of IPL, playoffs ad rates cross Rs 25 lakh
Continuing GST rate of 18% essential for wellbeing of online gaming industry: IAMAI
In Digital
CNBC-TV18 announces 50% hike in advertising rates
New data from Adjust shows record in-app revenue months for Fintech, E-commerce and Gaming in 2021
In Digital
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
Kids’ TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony Yay
How much money did news channels make on Counting Day?
Disney+ Hotstar eyes Rs 1,000 crore ad revenue from IPL 2022, sells off 75-80% inventories
DB Corp announces 20% hike in ad rates for My FM
In Radio
Nail-biting competition among Business News channels to garner maximum eyeballs with Budget programming
ECI’s ban on physical rallies for upcoming Assembly elections is a boon for digital news publishers
In Digital
Premium print inventories to be sold at 3x of the operating rate to political parties
In Print
Political parties to increase digital ad spends by 20% ahead of 2022 assembly polls
How much impetus the political ads will add to the growth of the news channels
Radio ad rates likely to touch pre-covid level by fiscal end, says Mirchi’s Nandan Srinath
In Radio
Normalcy returning, no discounted ad rates this festive season: Rajeev Beotra of HT Media