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Annual viewability averages worldwide have risen 9% between 2019 and 2022: IAS report
In Digital
Viacom18 ropes in 35 advertisers for inaugural edition of WPL
Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
Lions and WARC launch the Creative Impact content stream at Cannes Lions 2023
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema
T20 World Cup – Want to buy ad slots in ICC T20 World Cup? This is what you will have to pay
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
Voot's audience base increased by 30% in last one month, says Chanpreet Arora of Viacom18 Digital Ventures
Globale Media launches programmatic self-serve cloud-based platform GMX
Television revenue expected to grow at a CAGR of 4-5% & reach Rs 826 billion by 2024: EY FICCI M&E 2022 report
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
Disney+ Hotstar eyes Rs 1,000 crore ad revenue from IPL 2022, sells off 75-80% inventories
Yahoo launches ID-less audience solution for Web
In Digital
India Today Group’s Tak app banks on large audience base, content differentiation, personalisation and engagement
In Digital
Fantasy platforms up ad spends by 70%, expect to acquire 3x more users through IPL
In Digital
With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign
An initiative such as Good News Today may expand TV news genre, says Mediabrands’ Shashi Sinha
We expect 10X growth in audio advertising revenues this fiscal year: Gautam Sinha of Times Internet
User experience and ad viewability: Defining the key aspects of ad quality
IPL 2021: Disney+ Hotstar introduces new targeting options for advertisers, keeps pricing highly premium
Aggregators lack quality, premier news destinations have a brighter future in the long run, says Sriram Hebbar of Times Internet
In Digital
Times Internet's M360 partners with Google to enable effective monetisation for digital publishers
In Digital
Small publishers are playing a big role in publishing and distributing real content, says Arjun Satya of Times Internet
In Digital