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GenZ and millennials are stiffening competition among pet-care brands
ZEE to rake in Rs 130.7 billion in revenue at Rs 436 million per match from ICC TV rights
Multi-brand online platform ‘D2C Ecommerce’ announces its official launch
Havells’ ‘#SahiPaaniKaSignAlkaline’ campaign raises awareness on its Gracia Alkaline water purifiers range
Flipkart launches new feature to provide customers domestic and international hotel booking services
Reliance acquires soft drink brand Campa, eyes market entry in October
Reliance’s JioAirFiber to give a major boost to Smart TVs, OTTs in India
In Digital
Vim makes it to the ‘Brands of the decade’ list by Kantar
Successful brands will be an organic part of metaverse communities: Essence report
In Digital
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
Eight legacy brands that have been changing the FMCG game pre-Independence
Online sees over 40% YoY growth for all months in June quarter: Redseer
GroupM Brew 2022: How can brands use gaming as a space to build communities
In Digital
We’ve been working towards becoming the ‘Accenture’ in the mar-tech space, says Ritesh Singh of #ARM Worldwide
In Digital
MRSI elects new managing committee with Manish Makhijani as President
In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
India’s M&E industry expected to grow at 8.8% CAGR to reach Rs 4,30,401 crore by 2026: PwC Report
What does Netflix’s plan to launch AVOD model mean for the Indian OTT ecosystem?
In OTT
Roposo & Rana Daggubati announce launch of men’s grooming brand DCRAF
One league, many takers: Which fantasy gaming platform will win the jackpot this IPL?
Niblerzz launches vegan & no added sugar candies with Gravity Integrated
Vibhu Agarwal to launch a Hindi GEC
Indian advertising expected to grow at 12% CAGR to become Rs 1 trillion industry by 2024: EY FICCI M&E Report 2022
Television revenue expected to grow at a CAGR of 4-5% & reach Rs 826 billion by 2024: EY FICCI M&E 2022 report
Indian M&E sector to grow 17% to reach Rs 1.89 trillion in 2022: EY FICCI M&E report 2022