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: India has only 4.5% of the world’s AI professionals; AI talent crunch will get more acute: IIMA-BCG study
In Digital

: Brands underestimating consumers between 50-70 age group are missing out on multi-trillion-dollar market: BCG
In Marketing

: Rahul Jain to be the new System Leader at BCG India
In Marketing

: Higher digital engagement correlates with higher watch time on both LTV and OTTs: BCG-Meta report
In Television

: Time to reach unicorn status reduced by half in India: BCG – Times Bridge - TiE Delhi-NCR report
In Marketing

: Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital
In Digital

: Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
In Marketing

: Fino Payments Bank’s ‘Aaiye To Sahi’ campaign with Pankaj Tripathi conveys the message of trust
In Ad Craft

: How should brands & platforms prepare themselves to be on top of the game catering to a growing number of online shoppers?
In Marketing

: boAt announces expansion of leadership team
In Marketing

: CleverTap appoints Honey Bajaj as SVP & Global Chief of Consumer Experience
In Marketing

: India’s Retail industry to grow at 10% to reach approximately $2 trillion by 2032: BCG-RAI Report
In Marketing

: In-depth: Why Indian adex remains repressed compared to other global markets
In In-depth

: Indian M&E industry on-track to reach $ 55-70 billion by 2030: CII – BCG Big Picture 2021 Report
In Television

: Sony, Zee sign definitive agreements to merge
In Television

: Strategic measurement can unlock 10x return on ad spends: BCG-Meta Industry Report
In Marketing

: 2020 adex may shrink 16%, says BCG-CII report
In Digital

: GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
In Advertising

: Aviral Mathur joins DeepFlux as Co-Founder
In Marketing

: Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
In Marketing

: Indian brands ahead in digital marketing maturity, says Google-BCG report
In Marketing

: Razorpay strengthens leadership ranks, hires new CIO and CBO
In Marketing

: Biggest digital-led community and influencer marketing programme to launch Z by HP
In Marketing

: 63% of consumer durable sales in India will be digitally influenced by 2023: BCG, Google Report
In Digital

: Video streaming will not kill TV but measurement critical for its growth, feel experts
In Digital

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