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'Bata'
Paytm onboards four cricketers to promote ‘4 ka 100 cashback’ on UPI money transfers
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Bata India launches digital campaign ‘Unlimited Sneakers’ to offer its latest collection
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Bata India appoints Gunjan Shah as the new CEO
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Marketing
Kartik Aaryan is the new face of Bata
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Ogilvy appoints Kedar Mehta as Head of Consulting for its experience business in India
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Sandeep Kataria elevated as Global CEO, Bata Brands
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Kantar names Alexis Nasard as its new global CEO
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Digital
‘Local for vocal’ doing good but consumer would still prefer value, says Preeti Reddy of Kantar
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Season 2 of TLC’s fashion series ‘Decoded’ back with fashion trends of different eras
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Television
In-depth: What it takes for a foreign MNC to be perceived as ‘local’
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Sambit Mohanty returns to McCann as Head of Creative - South
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McCann and Ogilvy Group named Effie India 2020 Agency of the Year
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316 finalists for Effie 2020
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Marquees 2019 honours the best in Indian marketing
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Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
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Contract India bags Bata’s global creative mandate
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Ogilvy wins seven awards at IndIAA Awards 2019
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OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
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Television
Brandstand: Be nice to Zomato boys
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Guest Times
Brands cash in on General Elections 2019 to make a connect with voters
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Advertising
Akanksha Singhal joins Tonic Worldwide as Business Head, North
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Digital
Taco Bell introduces ‘the new’ in latest campaign for Chickstar Wrap
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Ad Craft
Axis Bank takes senior citizens on a ‘Flashback’ with exclusive film festival
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Mere lip service won’t resolve gender bias, says Divya Karani, CEO, Dentsu Media
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Discovery Women Achievers
JWT group agencies in India win over 130 new accounts in 2018
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