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Paytm onboards four cricketers to promote ‘4 ka 100 cashback’ on UPI money transfers
Bata India launches digital campaign ‘Unlimited Sneakers’ to offer its latest collection
Bata India appoints Gunjan Shah as the new CEO
Kartik Aaryan is the new face of Bata
Ogilvy appoints Kedar Mehta as Head of Consulting for its experience business in India
Sandeep Kataria elevated as Global CEO, Bata Brands
Kantar names Alexis Nasard as its new global CEO
In Digital
‘Local for vocal’ doing good but consumer would still prefer value, says Preeti Reddy of Kantar
Season 2 of TLC’s fashion series ‘Decoded’ back with fashion trends of different eras
In-depth: What it takes for a foreign MNC to be perceived as ‘local’
Sambit Mohanty returns to McCann as Head of Creative - South
McCann and Ogilvy Group named Effie India 2020 Agency of the Year
316 finalists for Effie 2020
Marquees 2019 honours the best in Indian marketing
Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
Contract India bags Bata’s global creative mandate
Ogilvy wins seven awards at IndIAA Awards 2019
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
Brandstand: Be nice to Zomato boys
Brands cash in on General Elections 2019 to make a connect with voters
Akanksha Singhal joins Tonic Worldwide as Business Head, North
In Digital
Taco Bell introduces ‘the new’ in latest campaign for Chickstar Wrap
Axis Bank takes senior citizens on a ‘Flashback’ with exclusive film festival
Mere lip service won’t resolve gender bias, says Divya Karani, CEO, Dentsu Media
JWT group agencies in India win over 130 new accounts in 2018