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Badshah Masala takes consumers down memory lane with new rendition of ‘Swaad Sugandh Ka Raja’ jingle
FairPlay ropes in rapper Badshah as its new brand ambassador
Warner Music India launches 3 music channels on JioTV 
Zee Entertainment signs Paytm, Kurkure Playz, Kent RO, and Gulf Oil as sponsors for ILT20
DP World becomes title sponsor for International League T20
Dabur acquires majority stake in Badshah Masala
Universal Music India acquires majority stake in music and entertainment company TM Ventures
Ajio launches star-studded campaign to promote its all-stars sale
HSBC India Investment Summit, in association with explores the changing landscape of wealth and investment
Tech brand Zebronics becomes audio partner for ‘MTV Hustle 2.0’
Reality TV shows to attract surreal attention from brands this festive season
A23 launches new brand campaign featuring Shah Rukh Khan
MTV India launches season 2 of rap reality television show ‘MTV Hustle’
Saregama strikes global licensing deal with YouTube for Shorts
In Digital
Zing creates a rap song for its Gen Z audience on International Youth Day
In-depth: Broadcasters hopeful of strong ad revenue growth this festive season
Sony Sports Network to broadcast inaugural season of Ultimate Kho Kho league
Colors Bangla to present world television premieres of movies beginning July 31
First edition of ‘Brands & Entertainment’ conference sees active participation from media, marketing & entertainment field
Dunzo, CoinSwitch, PhonePe, Spotify & Tinder give Shah Rukh Khan business suggestions as he runs short of ideas for SRK+ app
Discovery to add 5X hours of original content across channels in 2022
India’s Got Talent season 9 to premiere on Sony Entertainment Television on January 15
Amitabh Bachchan invites India to Expo 2020 Dubai in the latest ad campaign
India’s Got Talent to return on Sony Entertainment Television on January 15
discovery+ brings international franchise ‘Say Yes To The Dress’ to India