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Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
In Advertising
20% of viewership for our Indian originals comes from outside of the country: Gaurav Gandhi of Prime Video
20% of viewership for our Indian originals comes from outside of the country: Gaurav Gandhi of Prime Video
In OTT
Pilot project on RPD successful, report coming soon; Direct-to-mobile broadcasting next big thing for TV: Apurva Chandra
Pilot project on RPD successful, report coming soon; Direct-to-mobile broadcasting next big thing for TV: Apurva Chandra
In Television
How digital is overtaking TV advertising, LV Krishnan explains
How digital is overtaking TV advertising, LV Krishnan explains
In Advertising
The concentration of media ownership poses a potential threat to democracy: TRAI’s PD Vaghela
The concentration of media ownership poses a potential threat to democracy: TRAI’s PD Vaghela
In Television
Viacom18 Group CEO and MD Sudhanshu Vats shares ideas for transformational growth of M&E sector
Viacom18 Group CEO and MD Sudhanshu Vats shares ideas for transformational growth of M&E sector
In Marketing
M&E industry to grow at 11-12% over the next five years: CII-BCG report
M&E industry to grow at 11-12% over the next five years: CII-BCG report
In Television
Embrace disruption to stay competitive: Sudhanshu Vats at CII Big Picture Summit
Embrace disruption to stay competitive: Sudhanshu Vats at CII Big Picture Summit
In Television
Convergence is the new multiplier for M&E’s $100 billion vision
Convergence is the new multiplier for M&E’s $100 billion vision
In Digital
Outdated policies blocking investments: Sanjay Gupta, COO, Star India
Outdated policies blocking investments: Sanjay Gupta, COO, Star India
In Television
Discovery’ JB Perrette at CII Summit
Discovery’ JB Perrette at CII Summit
In Television
M&E industry needs to have a unique content proposition: Uday Shankar
M&E industry needs to have a unique content proposition: Uday Shankar
In Television