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What will be the game-changing revenue strategy for OTT industry?
What share of Indian M&E industry each medium will command in 2030?
Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital
In Digital
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
GroupM Brew 2022: How can brands use gaming as a space to build communities
In Digital
Smaller cities will be the source of 58% of urban E-shoppers and 43% of such spending by 2030: BCG report
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GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
Indian brands ahead in digital marketing maturity, says Google-BCG report
OCC Providers sign a Self-Regulatory Code for online curated content under aegis of IAMAI
In Digital
India's overcrowded OTT industry will see consolidation in next three years, says ALTBalaji’s Divya Dixit
India's media consumption growing at 9% CAGR over past six years: BCG report
Digital consumer spending may touch $100bn by 2020: Google, BCG Report
In Digital
M&E industry to grow at 11-12% over the next five years: CII-BCG report
Digital to influence 40 per cent of FMCG consumption by 2020: Google-BCG Report
In Digital
Convergence is the new multiplier for M&E’s $100 billion vision
In Digital
CII-BCG report pegs India’s M&E sector at Rs 245,000 cr by 2020