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: India has only 4.5% of the world’s AI professionals; AI talent crunch will get more acute: IIMA-BCG study
In Digital

: Brands underestimating consumers between 50-70 age group are missing out on multi-trillion-dollar market: BCG
In Marketing

: Rahul Jain to be the new System Leader at BCG India
In Marketing

: Higher digital engagement correlates with higher watch time on both LTV and OTTs: BCG-Meta report
In Television

: Time to reach unicorn status reduced by half in India: BCG – Times Bridge - TiE Delhi-NCR report
In Marketing

: What share of Indian M&E industry each medium will command in 2030?
In OTT

: Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital
In Digital

: How should brands & platforms prepare themselves to be on top of the game catering to a growing number of online shoppers?
In Marketing

: Smaller cities will be the source of 58% of urban E-shoppers and 43% of such spending by 2030: BCG report
In Marketing

: India’s Retail industry to grow at 10% to reach approximately $2 trillion by 2032: BCG-RAI Report
In Marketing

: In-depth: Why Indian adex remains repressed compared to other global markets
In In-depth

: Indian M&E industry on-track to reach $ 55-70 billion by 2030: CII – BCG Big Picture 2021 Report
In Television

: Strategic measurement can unlock 10x return on ad spends: BCG-Meta Industry Report
In Marketing

: Indian mobile gaming industry will grow to $ 5+ billion by 2025: BCG-Sequoia India report
In Digital

: 2020 adex may shrink 16%, says BCG-CII report
In Digital

: Aviral Mathur joins DeepFlux as Co-Founder
In Marketing

: Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
In Marketing

: Indian brands ahead in digital marketing maturity, says Google-BCG report
In Marketing

: Ad spend on digital increasing but moving at a slower pace compared to viewership growth, says BCG-CII report
In Digital

: 63% of consumer durable sales in India will be digitally influenced by 2023: BCG, Google Report
In Digital

: India's media consumption growing at 9% CAGR over past six years: BCG report
In Marketing

: Indian OTT market to reach $5 bn by 2023
In OTT

: South East Asia companies not realising full potential of data-driven marketing strategies: BCG
In Marketing

: Digital consumer spending may touch $100bn by 2020: Google, BCG Report
In Digital

: M&E industry to grow at 11-12% over the next five years: CII-BCG report
In Television

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