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Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
IPL media rights: What is Disney+ Hotstar's 'Plan B' after losing IPL?
In OTT
Fiscal prudence & value creation for stakeholders are of utmost importance: Sony’s NP Singh and Zee’s Rahul Johri on IPL media rights
We made disciplined bids with focus on long-term value for IPL media rights: Rebecca Campbell of The Walt Disney Company
IPL media rights: BCCI pockets Rs 48,390 crore for 2023-27 season
IPL media rights: Here's how Disney Star's TV pick makes business sense
IPL media rights: Disney Star bags TV rights, Viacom18 gets digital streaming rights for 2023-27
IPL media rights: TV and digital rights for India sold for Rs 44,075 crore for 2023-27
IPL media rights auction: Disney refuses to bow down before Reliance
IPL media rights: From broadcasters to tech giants, what will be the gameplan for Sunday’s e-auction
FanCode to exclusively stream matches from Indian cricket team’s tour of West Indies
In Digital
Drop in IPL viewership: Will it impact the value of media rights?
News Flash: Viacom18 launches sports channel Sports18
Brands expect better ROI from IPL this season
IPL 2022 audience occupancy increased to 50%; BookMyShow announces ticket sales for Phase 2 of matches
In Digital
At a base price of Rs 33,000 crore, will IPL media rights make business sense?
In-depth: What categories of brands will shine this IPL season?
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
BCCI invites tender for IPL media rights for 2023-27
News Flash: IPL continues to be a TV-first property; however, engagement on digital is higher: Havas’ Hi-Cricket 2022 report
Havas Sports & Entertainment India facilitates deal between BCCI & Swiggy Instamart for IPL 2022 & 2023
Viacom18 to launch two sports channels under brand name ‘Sports18’ on April 15
Spinny to be an associate sponsor for Tata IPL 2022 on Disney+ Hotstar
In OTT
BCCI releases schedule for Tata IPL 2022
BCCI announces RuPay as official partner for Tata IPL