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Sourav Ganguly becomes Lux Cozi’s brand ambassador; features in its #PorleEMonKhushi campaign
Reputation crisis: What can get edtech brands out of the woods
In-depth: Are traditional advertisers getting wary of spending on cricket?
BCCI and MPL Sports launch the new official Team India T20I Jersey - ‘One Blue Jersey’
MPL Sports and BCCI’s #HarFanKiJersey campaign aims to include fans in unveiling of new Team India T20I jersey
Mastercard replaces Paytm as title sponsor for all BCCI international and domestic home matches
Did Zee, Disney team up at ICC media rights auction to outdo Reliance and Uday Shankar-backed Viacom18?
ICC rights retention has strengthened our status as a premier destination for marquee cricket events: K Madhavan
Sporting events during festive season to throw adex out of the park
IPL digital rights loss forces Walt Disney to revise Hotstar subscribers guidance to 80 million by 2024
In OTT
Thums Up celebrates 75 years of India’s independence with #HarHaathToofan campaign
Jersey sponsor Byju's allegedly owes Rs 86.21 crore to BCCI, Paytm wants to exit as title sponsor
Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
IPL media rights: What is Disney+ Hotstar's 'Plan B' after losing IPL?
In OTT
Fiscal prudence & value creation for stakeholders are of utmost importance: Sony’s NP Singh and Zee’s Rahul Johri on IPL media rights
We made disciplined bids with focus on long-term value for IPL media rights: Rebecca Campbell of The Walt Disney Company
IPL media rights: BCCI pockets Rs 48,390 crore for 2023-27 season
IPL media rights: Here's how Disney Star's TV pick makes business sense
IPL media rights: Disney Star bags TV rights, Viacom18 gets digital streaming rights for 2023-27
IPL media rights: TV and digital rights for India sold for Rs 44,075 crore for 2023-27
IPL media rights auction: Disney refuses to bow down before Reliance
IPL media rights: From broadcasters to tech giants, what will be the gameplan for Sunday’s e-auction
FanCode to exclusively stream matches from Indian cricket team’s tour of West Indies
In Digital
Drop in IPL viewership: Will it impact the value of media rights?
News Flash: Viacom18 launches sports channel Sports18