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A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study
Successful brands will be an organic part of metaverse communities: Essence report
In Digital
New York Festivals AME Awards announces shortlist for 2022
Bharat 24 reveals its logo, to begin broadcast from August 15
Bharat 24 announces senior-level appointments in its sales and marketing team
Bharat 24 onboards news anchors Mimansa Malik, Sachin Arora and Poornima Mishra
LG India runs a programmatic mobile ad campaign for its ‘InstaView Door-in-Door’ refrigerator
In Digital
Maruti to spend 15% of its annual innovation budget on Metaverse showrooms, says Executive Director Shashank Shrivastava
In Digital
Zee conducts Metaverse induction program for tech talent at its Technology and Innovation Centre
In Digital
Brands are wooing kids in the Metaverse, but how safe is the ‘Phygital’ world for the young ones?
In Digital
Ferrero India partners with Discovery Channel for Kinder Joy’s ‘Natoons’ collection launch
TeamViewer appoints Rupesh Lunkad as Managing Director for India
Puma & Virat Kohli come together to launch the brand’s shopping app in India
Star Sports & Quidich Innovation Labs wow audience with an Augmented Reality experience during IPL 2022 Final
Colors designs a 360-degree campaign for ‘Dance Deewane Juniors’
Ad-tech platform Tyroo launches its new gaming vertical- Comet
In Digital
95% of Indian Gen Z are interested in using augmented reality (AR) for shopping: Snapchat report
In Digital
Metaverse: Impact and Implications for Brands
In Digital
Adobe announces new innovations, integrations to help brands to succeed in the Metaverse
Zee TV creates ‘fan-sourced world record’, among other activities, for ‘DID L’il Masters Season 5’ launch
Yahoo expands partnership with Near across APAC
Sony BBC Earth launches ‘Make every moment meaningful’ campaign to celebrate 5 years of launch
Doritos’ ‘Bold Choice’ filter enables users to choose the ending for its latest TVC
What Metaverse can offer to users, brands, tech and gaming companies: Publicis Media report
In Digital
Mondelez takes a couple in the Metaverse for a Valentine’s dinner date
In Digital