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News Flash: Asia Cup TV ratings on Star Sports grow by 34%, reach up 42%
When rains disrupt matches, ‘MG plan’ gets activated for advertisers
Ipsos India onboards Shalini Sinha to spearhead 2 verticals
Breaking News: Dheeraj Sinha joins FCB Group as Group CEO India & South Asia; Rohit Ohri moves to global role
Singapore Tourism Board ropes in Lim Kean Bon as Area Director, India, South Asia, and Africa
DD Sports becomes DD Sports HD
Spike Asia returns to physical event in Singapore for 2024
Leo Burnett’s Sachin Kamble and BBDO’s Hemant Shringy among One Asia 2023 Awards jury
Disney Star onboards 18 sponsors for Asia Cup 2023
Shell India appoints Mansi Madan Tripathy as new country chair
Disney+ Hotstar drops new promo offering Asia Cup, World Cup matches ‘free on mobile’
Viacom18 appoints Google's Kiran Mani as CEO of digital business
In Digital
ixigo is official co-sponsor of Men's Asia Cup Cricket 2023
Maruti to spend more on upcoming cricket tournaments than IPL
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
Salil Shanker joins Lemma as Regional Head, South Asia
Ducati India ropes in Ranveer Singh as brand ambassador for Diavel V4
Star Sports’ Asia Cup 2023 ad film celebrates passion of cricket fans
Ad spends during festive, sporting season to increase by 15% this year
Banijay Asia and EndemolShine India appoint Branquila as brand & marketing agency
Key ingredients of well-crafted advertiser-media agency agreements
As Asia Cup, World Cup goes free on mobile, Hotstar plays on volume; slashes mobile ad rates
Warner Bros Discovery unveils new ‘Tom and Jerry’ series set in Singapore
Coca-Cola India appoints Ajay Vijay Bathija as VP, Franchise Operations for Southwest Asia
TV is the place to be as Asia Cup 2023 brings early festivities for brands