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Byju’s likely to lay off 5,000 more employees
Arjun Mohan steps down from CEO role at UpGrad
Amitabh Bachchan loses his cool in the latest digital film for upGrad Abroad
upGrad ropes in Amitabh Bachchan as its brand ambassador
SonyLIV, Sony Entertainment Television all set for ‘Shark Tank India’ launch
upGrad files trademark infringement suit against Scaler in Google Ads case
In Digital
upGrad partners with SonyLiv to co-present Shark Tank India
In OTT
upGrad appoints Ankit Khirwal as Vice-President, Marketing
upGrad appoints Abdul Wajid Shaikh as Head of Performance Marketing for India
upGrad unveils an ad film to highlight its online degrees
upGrad appoints Shreyas Shevade as Head of Creative and Content Marketing for India
upGrad associates with Star Sports to accelerate sports advertising and strengthen India penetration
ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
upGrad unveils #KaamKiDegree campaign with its MBA offerings for working professionals
IPL on Disney+Hotstar: Is digital delivering better ROI for brands than TV?
In OTT
upGrad ties up with Star India, to run ad campaign across TV, OTT platform Hotstar throughout IPL
Grow with specialisation and not with ‘licking’, says upGrad in its campaign
DCMN India to work on performance-led TV campaigns for upGrad
upGrad ropes in The Womb to drive its upcoming branding and communication
In-depth: Non-metros lead recovery for edtech sector, companies plan to spend more on digital marketing