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How Bigg Boss selling TV+digital together will play out
How Bigg Boss selling TV+digital together will play out
In Television
World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates
World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates
In OTT
India International Brand Summit 2023 sees the convergence of brands, agencies and marketing leaders
India International Brand Summit 2023 sees the convergence of brands, agencies and marketing leaders
In Marketing
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
In In-depth
ROAS vs engagement: What role can magazines play in brand building?
ROAS vs engagement: What role can magazines play in brand building?
In Print
Will OTT platforms weather the IPL storm with new shows or surrender?
Will OTT platforms weather the IPL storm with new shows or surrender?
In OTT
Bharat24 organises its ‘Super Indians’ event in Delhi
Bharat24 organises its ‘Super Indians’ event in Delhi
In Industry Briefs
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
In In-depth
Rising Star Awards 2022: Omnicom Media Group’s Zoya Kazi is Rising Star of the Year
Rising Star Awards 2022: Omnicom Media Group’s Zoya Kazi is Rising Star of the Year
In Advertising
How do brands leverage data and consumer behaviour to generate more revenue
How do brands leverage data and consumer behaviour to generate more revenue
In Digital
Reality TV shows to attract surreal attention from brands this festive season
Reality TV shows to attract surreal attention from brands this festive season
In Television
BestMediaInfo unveils jury line-up for Rising Star Awards 2022
BestMediaInfo unveils jury line-up for Rising Star Awards 2022
In Marketing
In-depth: Shrinkflation – What brands lose by reducing product size
In-depth: Shrinkflation – What brands lose by reducing product size
In In-depth
In-depth: What categories of brands will shine this IPL season?
In-depth: What categories of brands will shine this IPL season?
In In-depth
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
In In-depth
Advertisers welcome the ratings for news television, more money to flow into the genre
Advertisers welcome the ratings for news television, more money to flow into the genre
In Television
In-depth: How much are brands planning to spend on TV news during upcoming assembly elections
In-depth: How much are brands planning to spend on TV news during upcoming assembly elections
In In-depth
India’s OTT sector rides on collaborations and consolidations on its growth journey
India’s OTT sector rides on collaborations and consolidations on its growth journey
In OTT
With 30 advertisers on board, Times Now Navbharat emerges as a strong contender in Hindi news space: Experts
With 30 advertisers on board, Times Now Navbharat emerges as a strong contender in Hindi news space: Experts
In Television
YouTube announces winners of first India edition of YouTube Works Awards
YouTube announces winners of first India edition of YouTube Works Awards
In Digital
Anita Nayyar joins Patanjali as COO, Media and Communications
Anita Nayyar joins Patanjali as COO, Media and Communications
In Marketing
Google launches inaugural Indian edition of YouTube Works awards
Google launches inaugural Indian edition of YouTube Works awards
In Digital
Anita Nayyar joins Zee5 as Head of Customer Strategy and Relationships
Anita Nayyar joins Zee5 as Head of Customer Strategy and Relationships
In OTT
Anita Nayyar quits Havas Group, Mohit Joshi to lead Havas Media India
Anita Nayyar quits Havas Group, Mohit Joshi to lead Havas Media India
In Advertising
Bigg Boss ad rates touch all-time high as Colors extends property by five weeks
Bigg Boss ad rates touch all-time high as Colors extends property by five weeks
In Television