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In-depth: What categories of brands will shine this IPL season?
Does MS Dhoni stepping down as CSK captain affect the brand value of the team?
Blink Digital announces elevations on the back of 20% growth for two consecutive years
In Digital
Cashfree appoints Vaibhav Mehrotra as Head of Marketing
How AltBalaji is positioning itself as the more massy platform
In OTT
Pocket Aces unveils a new branding ‘Clout’ for its talent management division
In Digital
Huge potential for OTT players in Tier 2, 3 and 4 markets, says Nachiket Pantvaidya of ALTBalaji
In OTT
Amazon announces Prime Day 2020
In Digital
ALTBalaji associates with Amazon Pay
In Digital
Colors Infinity presents BFFs With Vogue
Ad rates for Sunday’s India-Pakistan World Cup match shatter all previous records
Hotstar eyes record viewership for World Cup 2019; ropes in eight sponsors
In Digital
Decoding Star Sports' marketing strategy for ICC World Cup 2019
Viewers’ discoverability of content is the next challenge for OTT players: Amazon’s Ravi Desai
In OTT
Hotstar’s TVC for IPL 2019 is a quirky take on the laws of physics
Hotstar reveals plans for IPL 2019
In Digital
NewsPoint launches a reward programme ‘NewsPoint Tokens’
In Digital
ASCI processes complaints against 208 advertisements, upholds 89 of them in June 2018
Great Indian Festival gives mega boost to Amazon Pay, payments increase by 3X
In Digital
How Amazon is gearing up for its biggest-ever Diwali blitzkrieg
Amazon launches The Great Indian Festival’s campaign with a bang
Amazon.in rebrands Amazon Now as Prime Now, beefs up offering
In Digital
Haptik integrates its Chatbot with The Times of India App, enables a transactional assistant
In Digital
Amazon Prime Video launches animated series, Baahubali: The Lost Legends