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HUL dominates the digital category at second edition of Kantar’s Creative Effectiveness Awards in India
With brands eyeing on diversity in terms of gender & community, what will be the way forward for creative agencies
Popular Hindi stories from Delhi Press’ magazines to now be available on Audible for free
In Print
Pocket FM launches ad solutions on the app
In Digital
Indian OTT platforms rely heavily on marketing, or do they?
In OTT
Why marketers in India must harness alternative app stores to tap greater audiences
Warc’s ‘Anatomy of Effectiveness’ 2022 edition highlights 5 key priorities for delivering effective advertising
Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
With a brand value of $947.1 billion, Apple is the world’s most valuable brand: Kantar
Planning to bridge the north-south gap in OTT with new Telugu content slate on Zee5: Anuradha Gudur of Zee
In OTT
Fiscal prudence & value creation for stakeholders are of utmost importance: Sony’s NP Singh and Zee’s Rahul Johri on IPL media rights
India to become 7th-largest ad market by 2025; growth forecast for 2022 unchanged at 22.1%: GroupM
Entertainment marketing and content production company Trailer Park Group acquires White Turtle Studios in India
In OTT
Leo Burnett is back with ‘Speakeasy with Dheeraj Sinha’ Season 3
IPL media rights: From broadcasters to tech giants, what will be the gameplan for Sunday’s e-auction
Amazon Prime captures joyous everyday moments through 'Membership ek, Khushiyan anek' campaign
What does Netflix’s plan to launch AVOD model mean for the Indian OTT ecosystem?
In OTT
Digimaze wins Performance Marketing mandate for Superkicks & Hush Mattress
Azazul Haque quits Mullen Lintas as Chief Creative Officer
NODWIN Gaming announces investment in gaming accessories brand Wings
Viacom18 launches #MusicKaMadhouse - KaanPhod
In Digital
Kids’ TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony Yay
We must stop using broadcast techniques for OTT: Divya Dixit of AltBalaji
In OTT
Blink Digital collaborates with Amazon India to unbox OnePlus 10 Pro on Decentraland’s Metaverse
In Digital
MemeChat elevates Agnik Ghosh & Ujjawal Panchal as Co-Founders