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Sense of purpose, tech innovations are driving effective campaigns: WARC
Wavemaker Mumbai claims top slot and Ogilvy Mumbai 5th in WARC Effective 100 list
Warc and Master of Advertising Effectiveness join forces
Mondelez and Ogilvy Group win client and agency of the year at Effie India 2022
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
42% listeners have no issues with hearing ads in the middle of podcasts that are free: Triton Digital report
In Digital
Ogilvy India elevates Ganapathy Balagopalan to Deputy Chief Strategy Officer role
Oracle launches world’s first ad measurement technology for 3D in-game environments
In Digital
Kantar and Google launch Independent Brand Lift Measurement of YouTube Ads
In Digital
Effie 2019: McCann bags ‘Agency of the year’ for second year in a row; HUL shines as Client of the Year
Cannes Lions 2018: India creates history as Ogilvy fetches country’s second Grand Prix
Hemant Misra takes away MakeMyTrip to start entrepreneurial journey with MagicCircle
comScore releases study to highlight top 10 burning issues in digital
In Digital
Warc 100: Lessons from the world's best marketing campaigns
OgilvyOne, McCann and Axis Securities grab metals at Echo awards
BC Web Wise appoints Leeladhar Laheri as Vice-President, Media
In Digital
Ogilvy & Mather India takes top honours at AMES 2016
Effie 2015 Awards to be held on January 27, 2016 in Mumbai
Viacom 18 and Amagi pioneer micro-targeting of ads on TV
PV Narayanamoorthy joins OOH analytics company, PoP
TAM gets a shot in the arm with AAAI rooting for current system
Vuclip joins hands with Millward Brown
In Digital
Ozone Media bags account
In Digital
IPL 4 set for even higher brand recall than World Cup
Yahoo & Nielsen Launch Asia-wide Online Ad Effectiveness Study
In Digital