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: Tata Play introduces addressable ads for linear television
In Advertising

: CPM versus ER: How advertisers prefer to buy ads on CTV
In Television

: IPG Mediabrands first holding company to strike deal for Prime Video advertising
In OTT

: 48% of Indians expressed the need for more inclusive representation by brands: Study
In Advertising

: Merger of TV18 with Network18 set to boost advertising revenue at scale: Karan Taurani
In Television

: Disney+ Hotstar launches handbook for OTT advertising
In OTT

: NYF Advertising Awards names Javier Campopiano as 2024 Executive Jury President
In Advertising

: Truecaller introduces customised advertising solutions for brands
In Marketing

: Why India has become the sweet spot for global advertising giants
In Advertising

: Orientbell Tiles challenges celebrity endorsement norms with ‘100% Tiles and 0% Celebs’ campaign
In Ad Craft

: Cheil India bags Vishal Mega Mart’s creative mandate
In Advertising

: Enhancing monitoring around GenAI, dark patterns, crypto, green claims: ASCI chairman Saugata Gupta
In Advertising

: Ethical considerations that marketers should keep in mind while implementing digital advertising strategies
In Guest Times

: Advertising veteran Helen Anchan passes away
In Advertising

: Spotify brings podcast advertising marketplace Spotify Audience Network to India
In Marketing

: Meta revises political advertising policies to incorporate AI-generated images and videos
In Digital

: Explained: The state of CTV advertising in India
In Television

: Why does 5 Star opt for a 'counterculture' advertising approach to set itself apart?
In Advertising

: MiQ acquires French media governance martech company Grasp
In Marketing

: AI can never match human creativity in advertising: Vikram Sahay at MarCon 2023
In Ad Craft

: Crayons Advertising H1FY24 revenue down 21% to Rs 93.62 cr; PAT at Rs 5.11 cr
In Advertising

: A glimpse into Kartik Aaryan’s advertising odyssey as he turns 33 today
In Marketing

: ASCI proposes draft guidelines to curb greenwashing in environmental advertising claims
In Advertising

: Indian FMCG giants witness a steep surge in Q2FY24 adex
In Advertising

: Sociowash bags creative digital mandate for Sujata Appliances
In Digital

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