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Brands to splurge on Connected TV advertising this festive season
70% of firms increasing their programmatic activity from 2021 in Japan and Asia-Pacific region: OpenX and ExchangeWire Research
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
YouTube’s ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC
In-depth: Broadcasters hopeful of strong ad revenue growth this festive season
Dabur's ad-spend declines 16.55% (YoY), witnesses 4.57% increase on QoQ basis in Q1FY23
Reduced government spends continue to put pressure on cinema advertising
MiQ partners with Lifesight to help brands bolster their customer data strategy
Big ticket sports events, new product launches to drive festive season adex
dentsu X, iProspect and Carat among fastest-growing agencies in India: RECMA
Performance marketing takes a back seat as brands focus more on long-term play
Indian ad industry to grow by 16% to reach $11.1 billion in 2022: Dentsu International report
Globale Media launches programmatic self-serve cloud-based platform GMX
FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
In Digital
India will be fastest-growing market with 21% growth in ad spends in 2022: Zenith
Marketers are increasingly relying on Commerce media: Criteo
'In-Real-Life' ad investment worldwide will reach $ 44.4 billion in 2022: WARC
Start-ups and SMEs to drive digital growth in 2022, predicts GroupM's TYNY report
Political parties increase spending on Facebook ahead of Assembly elections
In Digital
Ad spends in India to reach Rs 1,08,750 crore by 2024: Dentsu global ad spends report
Marico Q3FY22 ad spend up 14% YoY
77% of marketers will prioritise mobile, 71% social media in 2022: IAS Industry Pulse Report-India Edition
In Digital
What is Advertising and Marketing sector expecting from Budget 2022?
HUL’s Q3 FY22 ad spend down by 14% YoY