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With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season
Network18 witnessing uplift in ad rates fueled by strong leadership of its channels: Puneet Singhvi
In Digital
Ad spends during festive, sporting season to increase by 15% this year
As Asia Cup, World Cup goes free on mobile, Hotstar plays on volume; slashes mobile ad rates
Voot redirects users to JioCinema; how much sense does the unified App make?
ICC World Cup ad rates touch all-time high; Disney Star set to make up for IPL shortfall
What is fuelling regional news growth and gripping marketers’ attention today?
On path to recovery, OOH ad rates reach pre-Covid levels
Radio channels demanding advertisers to return to pre-Covid ad rates
In Radio
Star Sports’ ad rates for IPL play-offs touch Rs 30 lakh per 10 seconds
CNN-News18 announces hike in ad rates
In-depth: What’s in store for brands in Women’s Premier League
In-depth: Does the new TV news pecking order reflect in ad rates?
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
No impact of slump in ratings of IPL, playoffs ad rates cross Rs 25 lakh
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
Disney+ Hotstar eyes Rs 1,000 crore ad revenue from IPL 2022, sells off 75-80% inventories
DB Corp announces 20% hike in ad rates for My FM
In Radio
Nail-biting competition among Business News channels to garner maximum eyeballs with Budget programming
ECI’s ban on physical rallies for upcoming Assembly elections is a boon for digital news publishers
In Digital
Political parties to increase digital ad spends by 20% ahead of 2022 assembly polls
How much impetus the political ads will add to the growth of the news channels
Radio ad rates likely to touch pre-covid level by fiscal end, says Mirchi’s Nandan Srinath
In Radio
Normalcy returning, no discounted ad rates this festive season: Rajeev Beotra of HT Media
Print revenues may touch pre-Covid levels in FY-22
In Print