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Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
Disney+ Hotstar eyes Rs 1,000 crore ad revenue from IPL 2022, sells off 75-80% inventories
How much impetus the political ads will add to the growth of the news channels
Bigg Boss vs cricket: What's the winning proposition for advertisers?
From exit polls to counting day, ad rates of news channels set to hit the roof
Republic Bharat hikes ad rates by 50% after retaining No. 1 position for three weeks in a row
ABP Network to hike ad rates, put spotlight on regional channels
How it is both a make-or-break time for online publishers
In Digital
Commentary: What the TV news industry can gain from two separate industry bodies
Ad rates for Sunday’s India-Pakistan World Cup match shatter all previous records
Vote counting day set to witness highest ever ad rates for news channels
Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
In Radio
Breaking viewership records, news proves its mettle but will it get better ad rates?
Will Colors branding help Rishtey forge a better relationship with viewers and advertisers
Differentiation will be our biggest advantage in the new tariff regime, says Viacom18's Ferzad Palia
In-depth: How the new tariff regime will impact ad rates
Can Arnab Goswami repeat the success of Republic with Hindi news channel Bharat?
In-depth: What’s ailing revenue growth of Hindi TV news genre?
Colors to sell majority of Bigg Boss ad inventory before launch; hikes ad rate by 5%
Many publications have overspent on digital, investment must be measured to be profitable: Anant Goenka, Indian Express Group
In Print
In-depth: What goes behind the selection of a sport by a brand
Are English channels hurting themselves by running ads from premium OTT platforms?
Ad rate correction alone will not correct the index, says Nick’s Nina Elavia Jaipuria
Star India estimated to have fetched Rs 3,000 crore from IPL 2018