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Amazon miniTV’s ‘Young Janta Ko Yahi Mangta!’ campaign features two quirky ads
AVOD revenue to see growth from SME advertisers in next 3-4 years: Nikhil Gandhi of MX Media
In OTT
Zee5 becomes exclusive OTT partner for ‘Mumbaicha Raja’
In OTT
Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite
In Digital
Zee’s bet on ICC’s TV rights safer than digital but loaded with challenges
Reliance’s JioAirFiber to give a major boost to Smart TVs, OTTs in India
In Digital
YouTube’s ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC
Audience rejects content which is produced only for provocation or titillation, says Applause Entertainment’s Sameer Nair
In OTT
Voot's audience base increased by 30% in last one month, says Chanpreet Arora of Viacom18 Digital Ventures
In OTT
Warner Bros Discovery to merge HBO Max and Discovery+
In OTT
“Optimisation and internal reorganisation”, says CEO Karan Bedi on layoffs at MX Player
In OTT
MX Player wins Best OTT Platform at the Dadasaheb Phalke Excellence Awards 2022
In OTT
In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
Voot to live stream season 6 of Tamil Nadu Premier League
In OTT
Voot to stream ‘Choices- Dare 2 Dream’ beginning June 17
In OTT
Planning to bridge the north-south gap in OTT with new Telugu content slate on Zee5: Anuradha Gudur of Zee
In OTT
IPL media rights: From broadcasters to tech giants, what will be the gameplan for Sunday’s e-auction
What does Netflix’s plan to launch AVOD model mean for the Indian OTT ecosystem?
In OTT
We must stop using broadcast techniques for OTT: Divya Dixit of AltBalaji
In OTT
Voot adds ‘Brochara S2’ and ‘Baked -Teen Tidaga, Sab Bigada S3’ to its slate
In OTT
Zee5 launches 2nd edition of ‘Dekhtey Reh Jaogey’ campaign featuring Sara Ali Khan & Amol Parashar
In OTT
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
In OTT
OTT market to reach $13-15bn in 10 years; SVOD and AVOD to grow more than 2X by 2026
In OTT
Can vernacular OTT players catch up with brands’ growing interest in targeting regional audience?
In OTT
Zee5 to celebrate its 4-year anniversary with ‘Zee5 Binge-a-thon’
In OTT