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Lenskart’s third TVC featuring Karan Johar and Peyush Bansal puts the spotlight on its trademark AR feature
Forbes India’s Showstoppers list presents the best in the field of film, OTT and sports
In Print
Viacom18 Sports partners with Snap for FIFA World Cup Qatar 2022
In Digital
Increased usage of music and AR in Reels to fuel the growth of creator economy in 2023: Paras Sharma of Meta
In Digital
Author Amish and marketing agency Think WhyNot use metaverse and AR in book marketing
A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study
Over 90% Indian festive shoppers likely to try a new brand; 8 in 10 discovering new brands online: Meta report
Raj Kamble’s M.AD School of Ideas launches campus in Bangalore
Snap Inc announces new AR Tools & Camera features at its Annual Partner Summit
In Digital
95% of Indian Gen Z are interested in using augmented reality (AR) for shopping: Snapchat report
In Digital
Mondelez takes a couple in the Metaverse for a Valentine’s dinner date
In Digital
Rediffusion sets up FutureTech to help brands with Metaverse, NFT, Blockchains
Snapchat releases new AR lens for the launch of latest offering from Lay’s
Snap’s ‘Dil filmy toh suno filmy’ AR lens offers a music-inspired experience
In Digital
With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign
New York Festivals Advertising Awards 2021 introduces augmented reality trophy
Moj celebrates its first anniversary with the launch of #MojSuperstarHunt
In Digital
Snap announces new features, updates and AR experiences at third Partner Summit
In Digital
JSW Cement launches TVC with jingle created by AR Rahman
CNN-News18 urges people to wear masks through #DontShowMeYourFace campaign
Navneet Singh joins Hashtag Orange as Creative Director
In run-up to Union Budget 2021, ET Now announces a programming line-up
Here’s how ‘Sima Roast’ Instagram AR filter is trending in India and abroad
In Digital
Be confident about your choices, wear colours you love, says Oriflame to women
TikTok launches TikTok for Business, a marketing tool platform for brands
In Digital