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How marketers can go beyond traditional ways of consumer segmentation
Collective Consulting unveils self-serve supply platform Invcent.com
Google responds to IAB Tech Lab’s Privacy Sandbox report
In Digital
Challenges associated with adoption of Google's Privacy Sandbox
In Digital
After pushing the pedals on third-party cookie phaseout, Google addresses common objections around Privacy Sandbox
In Digital
Nirma gets CCI nod for acquisition of majority stake in Glenmark Life Sciences
GroupM, Google Chrome launch global post-cookie technology readiness program
Are WhatsApp's Channels a potential game-changer for news platforms?
Nirma agrees to acquire 75% stake in Glenmark Life Sciences
Generative AI platforms increase focus on Indian regional languages
In Digital
OpenAI’s GPT4 now open to all paid API Customers
In Digital
In-depth: How India’s top marketers are solving attribution-related challenges
Exotel unveils new logo and tagline as part of brand relaunch
In Digital
How generative AI fever is keeping big tech companies on their toes
In Digital
WPP and BigCommerce partner to strengthen global e-commerce offerings
Marketing agency Sociapa bags the Digital Mandate for Bonn and Americana Biscuits
In Digital
OMD Mudramax launches outcome-based, AI-backed media buying tool ‘Bingo’
Apis India ropes in PepsiCo’s Sharad Vatss as Marketing and Sales Head
ClearTax unveils Clear as an umbrella identity to fuel expansion
TrulyMadly deploys matchmaking algorithm to help Covid patients match plasma donors with patients
In Digital
Sold out – How the IPL sponsorship slate braved the pandemic
An Indian home made in China!
Nickelodeon Kids Choice Awards 2019 to be held today in Mumbai
DAN Data Sciences launches ‘Dentsu BrandSense’, a proprietary brand-audience perception analysis engine
IdeateLabs launches proprietary tool iCOGZ, appoints Naveen Nandan as CEO for the business
In Digital