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Our work is anchored in data-backed strategic rigour and not personal opinion or gut feeling: T Gangadhar
Our strategy across markets is based on the ‘5 vectors of superiority’: Sahil Sethi of P&G India
Socxo releases e-book on Thought Leadership Strategies
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital
India Gate’s ‘#BasmatiRiceSeNoCompromise’ campaign aims to enable customers to make the right choice
Tata Play Binge widens its OTT partnership portfolio by partnering with Lionsgate Play
Hamdard Safi’s ‘Har Ghar Ka Skin Specialist’ campaign features Kriti and Nupur Sanon
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Sachin Tendulkar emerges as No.1 sports celebrity in Hansa Research’s Brand Endorser report 2022
A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study
Quaker launches new campaign for its ‘Quaker Oats Multigrain’ offering
Allu Arjun and Samantha Ruth Prabhu top ranked southern celebrities: Hansa Research’s Brand Endorser report
Way to go Cannes: A timeline of how Cannes Lions has evolved in the past 68 years
Meta launches 3D Avatars in India
In Digital
The BlueBeans onboards Rocky Mohan’s FnB platform- Chef Pin for digital marketing services
In Digital
News18 Assam applauds work done by the healthcare industry through ‘Assam Healthcare Excellence Awards 2022’
Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report
Spikes Asia 2022: 101 entries from India in shortlists
Dabur Chyawanprash signs actor Nagarjuna as brand ambassador for South India
Footwear brand Comfort Walk’s campaign targets males & females of almost all age groups
This Alzheimer's month, MTV and Ogilvy launch ‘Memory Karaoke’ to empower persons with early Alzheimer’s disease
#Arm Worldwide strengthens senior leadership
Zirca Digital Solutions becomes a Google-certified partner
In Digital
MX TakaTak is official short-form video partner for seven cricket teams
In Digital
Times Internet claims to aid the adoption of online products and services for 129mn+ women
In Digital