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Contextual advertising company Seedtag enters Indian market
Microsoft invests $10 billion in OpenAI to accelerate AI breakthroughs and deploy them on Azure
In Digital
The possibilities and challenges of using ChatGPT in advertising
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital
ITC Sunfeast Mom’s Magic shares happiness hack with #HugHerMore campaign
Revolutionise your search: Discover how AI is changing the game
Wavemaker India’s Spotlight 23 report captures strategic focus areas across big tech platforms and emerging technologies
Increasing attack of data and AI on media agencies can make them go out of business: Martin Sorrell
How Generative AI will be a boon for the ‘original’ creative economy
Taboola signs five-year deal with Network18 Media and Investments to boost audience engagement
In Digital
CleverTap and Storyly join forces for real-time personalised user journeys
In Digital
ICICI Prudential Life Insurance onboards Suryakumar Yadav to launch “360° Financial Protection” campaign
Alia Bhatt and Ranbir Kapoor vouch for Rungta Steel’s #EkdumSolid proposition in its new TVC
TTK Prestige presents the solution to New Year house party hassles in its new digital film
PNB Housing Finance’s new film suggests people to throw New Year party at their ‘own’ home
Digital marketing trends that marketers need to invest in 2023
In Digital
Google building AI model to support over 100 Indian languages: Sundar Pichai
In Digital
AI-based content localisation solutions provider Ollang enters India
How Big FM is utilising radio’s local reach and AI-driven video bot to help small-scale retailers build business
In Radio
Instoried announces AI-based text-to-image tool – ‘Instoried ART’
In Digital rebrands to as it plans to transform into an end-to-end talent management platform
Hindware partners with Grapes for new leg of ‘Build a toilet, build her future’ campaign
Tonic Worldwide’s GIPSI launches X-Factor report on UI/UX to help brands
In Digital
Bournvita’s #FaithNotForce campaign becomes the latest point of contention in A&M industry; fetches mixed opinion
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?