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Majority of consumers said 57% of their spend is online: Wunderman Thompson Commerce’s Future Shopper Report 2022
54% of Indians turn to social media when looking for factual information: Oxford University Press report
In Digital
93% Indians prefer brands to be funny: Oracle Happiness Report
Brands and agencies struggle to build privacy compliant culture: InMobi Report
India sends 921 entries for Cannes Lions this year, up 32% YoY
Most urban Indians want brands to take active measures to reduce their harmful environmental impact: YouGov study
Leo Burnett India recreates in-stadium experience of Kapil Dev’s 175-run innings from the ‘83 World Cup for Airtel
DD Freedish allots new channel numbers
The merger of PVR and Inox to add impetus to their ad revenue
Ranveer Singh - Deepika Padukone starrer ’83 now available on Disney+ Hotstar
In OTT to host third edition of its digital-only awards
In Digital
59% of APAC businesses are increasing investment in customer experience management: Adobe’s 2022 APAC digital trends report
In Digital
What Metaverse can offer to users, brands, tech and gaming companies: Publicis Media report
In Digital
Critics’ Choice Awards 2022 announces list of nominees across films of all languages
India adex forecast: Industry splits over digital ad spends in 2022
Dentsu reports revenue decline in India in Q4 of 2021
HT Media net profit up 441% in Q3FY22
In Digital
Sunfeast’s new co-branded TVC celebrates the ‘Greatest All Rounders’ with ‘83
Tier 2 e-commerce transactions grew by 82% between 2020 and 2021: Bobble AI report
OTT penetration at 27% in India, Hotstar the preferred choice for majority of viewers: Axis My India, CSI Survey
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
In Digital
68% of prosumers expect their e-commerce shopping experience to be tailored through personalisation and AI, says a Havas Group report
Spotify pushes the cart on the omnishopper's retail journey
In Digital
Multiplexes eye recovery as cinema advertising set to return with big-ticket releases
Brands can avoid trolls with a strong strategy and right content: Kanika Mittal of Twitter
In Digital