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Maruti Suzuki celebrates six years of Arena with Rs 18 crore ad blitzkrieg
When rains disrupt matches, ‘MG plan’ gets activated for advertisers
Audit Bureau of Circulations names Srinivasan K Swamy as Chairman
How Bigg Boss selling TV+digital together will play out
Automobile sector plans ad blitzkrieg to drive bumper sales this festive season
How will BCCI media rights deal play out for Viacom18?
Maruti to spend more on upcoming cricket tournaments than IPL
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
How will increase in BCCI media rights value impact broadcasters’ economics?
Ad spends during festive, sporting season to increase by 15% this year
ICC World Cup ad rates touch all-time high; Disney Star set to make up for IPL shortfall
World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates
Maruti Suzuki appoints AdGlobal360 for its pan India hyperlocal marketing
Industry leaders press for IRS; say ABC not an alternative currency for print
In Print
Colors announces 13th edition of ‘Khatron Ke Khiladi’
GroupM’s Mindshare India drives away with Maruti Suzuki’s media mandate
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
Retention vs Acquisition: What is top priority for marketers
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
IPL 2023: Knockout round between Star Sports and JioCinema begins
GroupM’s Mindshare bags Maruti Suzuki’s media mandate
Can F1 TV capture India's loyal F1 fan base despite higher costs?
Will OTT platforms weather the IPL storm with new shows or surrender?
Has the metaverse bubble burst among brands?
In Digital
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising