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In-depth: How relevant is screen size for brands in today's content-driven world?
In-depth: How relevant is screen size for brands in today's content-driven world?
Rising Star: Shipra Tandon, Strategist, Content Marketing, iProspect India
Rising Star: Shipra Tandon, Strategist, Content Marketing, iProspect India
Digital to claim nearly 40% of total adex by 2024: KPMG report
Digital to claim nearly 40% of total adex by 2024: KPMG report
In Digital
Brands ride high on patriotism this Independence Day
Brands ride high on patriotism this Independence Day
How Yamaha raced past slowdown to become a jazzy brand in India
How Yamaha raced past slowdown to become a jazzy brand in India
From media-centric approach to user-centric focus: how programmatic is redefining digital media buying
From media-centric approach to user-centric focus: how programmatic is redefining digital media buying
In Digital
Watch-time to lead MTV's sales pitch as the key performance metric
Watch-time to lead MTV's sales pitch as the key performance metric
Abbott launches ‘Grow Right’ campaign to support parents in the healthy growth of their kids
Abbott launches ‘Grow Right’ campaign to support parents in the healthy growth of their kids
Good content, not cheap tricks of landing-dual, wins in the long run, says Kalli Purie of India Today Group
Good content, not cheap tricks of landing-dual, wins in the long run, says Kalli Purie of India Today Group
Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities
Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities
Havas Media Group delivers meaningful media engagement through new Mx methodology
Havas Media Group delivers meaningful media engagement through new Mx methodology
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
New York Festivals’ TV and Film Awards open for entries
New York Festivals’ TV and Film Awards open for entries
Brands applaud as Chandrayaan-2 embarks on Moon mission
Brands applaud as Chandrayaan-2 embarks on Moon mission
Essence bags integrated media agency of record duties for Zee5 India
Essence bags integrated media agency of record duties for Zee5 India
In Digital
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
In Digital
In-depth: As business falls, is it time for print media to reinvent itself?
In-depth: As business falls, is it time for print media to reinvent itself?
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
In Digital
How brands cashed in on Cricket World Cup frenzy by offering freebies
How brands cashed in on Cricket World Cup frenzy by offering freebies
Amazon Prime Day goes all guns blazing to expand its TG
Amazon Prime Day goes all guns blazing to expand its TG
In Digital
Marketing educational apps for kids is not a child’s play
Marketing educational apps for kids is not a child’s play
Colors’ ‘Bahu Begum’ is a fiction drama
Colors’ ‘Bahu Begum’ is a fiction drama
Bauli awards digital, creative media mandate to WATConsult; kick-starts campaign for its product, Spyroll
Bauli awards digital, creative media mandate to WATConsult; kick-starts campaign for its product, Spyroll
Union Budget 2019 evokes mixed reactions from M&E Industry
Union Budget 2019 evokes mixed reactions from M&E Industry
Yardley London awards digital duties to Togglehead
Yardley London awards digital duties to Togglehead
In Digital