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In-depth: How relevant is screen size for brands in today's content-driven world?
In-depth: How relevant is screen size for brands in today's content-driven world?
Rising Star: Shipra Tandon, Strategist, Content Marketing, iProspect India
Rising Star: Shipra Tandon, Strategist, Content Marketing, iProspect India
Traditional media versus new-age disruptors: Who will win the long race in digital news publishing?
Traditional media versus new-age disruptors: Who will win the long race in digital news publishing?
In Digital
United Breweries’ adspend up 20% in 2020, to focus on TV and digital
United Breweries’ adspend up 20% in 2020, to focus on TV and digital
ASCI upheld complaints against 248 advertisements in November, 2019
ASCI upheld complaints against 248 advertisements in November, 2019
Entertainment is the purpose for 84% of 45 crore active mobile internet users, says Mobile Marketing Ecosystem Report 2020
Entertainment is the purpose for 84% of 45 crore active mobile internet users, says Mobile Marketing Ecosystem Report 2020
In Digital
TV18, Den and Hathway to merge into Network18
TV18, Den and Hathway to merge into Network18
10 advertising trends that will shape the decade
10 advertising trends that will shape the decade
Digital takes 65% of incremental adex in 2020 but traditional media has its way of survival
Digital takes 65% of incremental adex in 2020 but traditional media has its way of survival
In Digital
Indian adspends estimated to grow at 10.7% in 2020, says GroupM
Indian adspends estimated to grow at 10.7% in 2020, says GroupM
The Inquilab re-launches website
The Inquilab re-launches website
In Digital
Audible Suno highlights power of storytelling through medium of sound in new campaign
Audible Suno highlights power of storytelling through medium of sound in new campaign
Zee5 partners with Eduauraa to provide quality online education at an affordable price
Zee5 partners with Eduauraa to provide quality online education at an affordable price
In Digital
Kaizad Pardiwalla quits The 120 Media Collective, starts his venture ‘KPC’
Kaizad Pardiwalla quits The 120 Media Collective, starts his venture ‘KPC’
In Digital
Action-oriented youth as a TG can lead to better marketing opportunities, says MTV’s Youth Marketing Study 2020
Action-oriented youth as a TG can lead to better marketing opportunities, says MTV’s Youth Marketing Study 2020
How Godrej L’Affaire is building brand affinity and a luxury lifestyle experience for consumers
How Godrej L’Affaire is building brand affinity and a luxury lifestyle experience for consumers
Guest Times: Experiential marketing trends in 2020
Guest Times: Experiential marketing trends in 2020
Viacom18 announces a multi-million dollar behaviour change campaign ‘MTV Nishedh’
Viacom18 announces a multi-million dollar behaviour change campaign ‘MTV Nishedh’
Streaming platforms best option for advertisers this year, says Rajesh Uttamchandani of Syska Group
Streaming platforms best option for advertisers this year, says Rajesh Uttamchandani of Syska Group
2020 looks tough for ad agencies but firms focusing on data and technology may do well, says Dheeraj Sinha of Leo Burnett
2020 looks tough for ad agencies but firms focusing on data and technology may do well, says Dheeraj Sinha of Leo Burnett
Wunderman Thompson wins creative mandate of AirAsia India
Wunderman Thompson wins creative mandate of AirAsia India
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
Brands that sent engagement meters racing through 2019 on Twitter
Brands that sent engagement meters racing through 2019 on Twitter
In Digital
Marketing 2020: Here’s how you can make your brand heard in the new decade
Marketing 2020: Here’s how you can make your brand heard in the new decade
Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson