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ASCI probes complaints against 415 ads in December 2018 and January 2019
ASCI probes complaints against 415 ads in December 2018 and January 2019
Will further extension for new tariff order leave broadcast industry in the lurch?
Will further extension for new tariff order leave broadcast industry in the lurch?
Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
PolicyBazaar to spend Rs 130 cr on marketing in FY20
PolicyBazaar to spend Rs 130 cr on marketing in FY20
GroupM ESP Properties reveals top sports and entertainment trends for 2019
GroupM ESP Properties reveals top sports and entertainment trends for 2019
OTT platforms can't sustain only on advertising, must have hybrid business models, says Greg Armshaw of Brightcove
OTT platforms can't sustain only on advertising, must have hybrid business models, says Greg Armshaw of Brightcove
In Digital
Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
In Digital
In-depth: Decoding the impact of new tariff regime on consumers, channels, cable and DTH players
In-depth: Decoding the impact of new tariff regime on consumers, channels, cable and DTH players
OTT to push video content consumption up by 75% in 2021: MMA report
OTT to push video content consumption up by 75% in 2021: MMA report
In Digital
India adex to grow by 15% to reach Rs 72,169 crore in 2019, forecasts Zenith
India adex to grow by 15% to reach Rs 72,169 crore in 2019, forecasts Zenith
In Digital
ASCI processes complaints against 295 ads in July 2018
ASCI processes complaints against 295 ads in July 2018
Length of advertisement on digital platforms impacts viewership, says GroupM study
Length of advertisement on digital platforms impacts viewership, says GroupM study
In Digital
2019 New York Festivals AME Awards open for entries
2019 New York Festivals AME Awards open for entries
Motivator appoints Mausumi Kar as Managing Director, India
Motivator appoints Mausumi Kar as Managing Director, India
247 brands advertised in IPL 2018, up from 135 in 2017 and 138 in 2016, says BARC
247 brands advertised in IPL 2018, up from 135 in 2017 and 138 in 2016, says BARC
Want to position Oppo as a tech and innovation brand and not just a selfie phone, says Will Yang
Want to position Oppo as a tech and innovation brand and not just a selfie phone, says Will Yang
Agnello Dias, Sudeep Gohil, Amrita Randhawa named jury presidents at Spikes Asia 2018
Agnello Dias, Sudeep Gohil, Amrita Randhawa named jury presidents at Spikes Asia 2018
India to enter top 10 OTT video markets by 2022, says PwC report
India to enter top 10 OTT video markets by 2022, says PwC report
Star India may earn Rs 3,500 crore as profit in five-year IPL broadcast deal
Star India may earn Rs 3,500 crore as profit in five-year IPL broadcast deal
Reimagining IPL: How Star brought cricket to centre stage and still raked in the moolah
Reimagining IPL: How Star brought cricket to centre stage and still raked in the moolah
Star India estimated to have fetched Rs 3,000 crore from IPL 2018
Star India estimated to have fetched Rs 3,000 crore from IPL 2018
Hotstar crosses 10 million concurrent viewers mark for IPL 2018 finale
Hotstar crosses 10 million concurrent viewers mark for IPL 2018 finale
In Digital
In-depth: Sports or entertainment – what makes IPL more valuable?
In-depth: Sports or entertainment – what makes IPL more valuable?
Zeel ad revenue up 16%, subscription revenue declines in Q4FY18
Zeel ad revenue up 16%, subscription revenue declines in Q4FY18