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How Tech OEM players leveraged Twitter to launch and market new products amid pandemic
How Tech OEM players leveraged Twitter to launch and market new products amid pandemic
In Digital
Indian video entertainment brands to spend 19% more in 2022 than in 2019, says Zenith
Indian video entertainment brands to spend 19% more in 2022 than in 2019, says Zenith
Mi India rides on music videos and digital film this festive season
Mi India rides on music videos and digital film this festive season
Micromax announces new sub-brand ‘in’ to realise vision of Aatmanirbhar Bharat
Micromax announces new sub-brand ‘in’ to realise vision of Aatmanirbhar Bharat
This festive season will give sellers a chance to get back on their feet and to multiply sales: Manish Tiwary of Amazon India
This festive season will give sellers a chance to get back on their feet and to multiply sales: Manish Tiwary of Amazon India
In Digital
E-commerce players to go slow on advertising this festive season
E-commerce players to go slow on advertising this festive season
ASCI upholds 257 complaints of misleading ads in June and July, 2020
ASCI upholds 257 complaints of misleading ads in June and July, 2020
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
IndiaiStore launches iPhone Switcher campaign to educate consumers about iPhone 11 and SE
IndiaiStore launches iPhone Switcher campaign to educate consumers about iPhone 11 and SE
Digital’s salience has grown but reach of traditional media is double: Sapna Arora of OLX
Digital’s salience has grown but reach of traditional media is double: Sapna Arora of OLX
In Digital
Paytm accuses Google of “arm-twisting” over removal from Google Play Store
Paytm accuses Google of “arm-twisting” over removal from Google Play Store
In Digital
Hansa Research to track brand performance during IPL with IPLomania 2020
Hansa Research to track brand performance during IPL with IPLomania 2020
How IPL is helping PhonePe create awareness around digital payments
How IPL is helping PhonePe create awareness around digital payments
In Digital
Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India
Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India
In Digital
Airtel partners with Voot to bring more premium content to Airtel Xstream
Airtel partners with Voot to bring more premium content to Airtel Xstream
In Digital
Only 9% of advertisers and agencies considering audio advertising to improve ROI: Xaxis study
Only 9% of advertisers and agencies considering audio advertising to improve ROI: Xaxis study
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
Flipkart introduces ‘Brand Pulse’, an insights tool for brands
Flipkart introduces ‘Brand Pulse’, an insights tool for brands
In Digital
Consumer electronics to drive India's festive season adex, focus on TV and digital
Consumer electronics to drive India's festive season adex, focus on TV and digital
IPL 2020: CAIT opposes Dream 11 sponsorship, writes to BCCI
IPL 2020: CAIT opposes Dream 11 sponsorship, writes to BCCI
How digital skills transform small businesses
How digital skills transform small businesses
What slowdown? Star hikes IPL spot ad rates by 30%
What slowdown? Star hikes IPL spot ad rates by 30%
Who will replace Vivo as IPL’s title sponsor?
Who will replace Vivo as IPL’s title sponsor?
Lowe Lintas launches Kaam Wapasi, a tech platform to reconnect migrant workers with urban jobs
Lowe Lintas launches Kaam Wapasi, a tech platform to reconnect migrant workers with urban jobs
In Digital
Global adspends on e-sports to top $1bn in 2022, says Warc
Global adspends on e-sports to top $1bn in 2022, says Warc