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In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
Zee5 announces launch of fortnightly knowledge series ‘Zee5 Intelligence Monitor’
Zee5 announces launch of fortnightly knowledge series ‘Zee5 Intelligence Monitor’
In OTT
Madhav Sheth promoted as VP, realme, and CEO, realme India, Europe and Latin America
Madhav Sheth promoted as VP, realme, and CEO, realme India, Europe and Latin America
"Not cannibalistic": Chaitanya Divan on whether Prime Video will be overshadowed by other apps on Prime Video Channels
In OTT
Connected consumers plan to spend Rs 21,230 on an average in festive season, 42% higher than last year: InMobi report
Connected consumers plan to spend Rs 21,230 on an average in festive season, 42% higher than last year: InMobi report
From ‘upside-down’ to ‘right side up’ – Netflix scores big with viewers, with a little help from Spotify
From ‘upside-down’ to ‘right side up’ – Netflix scores big with viewers, with a little help from Spotify
In OTT
Marketers discuss impact of pandemic and optimism around festive season
Marketers discuss impact of pandemic and optimism around festive season
Zee Biskope brings second season of Kamariya Kare Hip Hop from September 18
Zee Biskope brings second season of Kamariya Kare Hip Hop from September 18
Nearly 3 in 4 rural households have received some form of assistance via Government of India schemes
Nearly 3 in 4 rural households have received some form of assistance via Government of India schemes
Print emerges as one of the credible mediums to influence brand perception - from quality to price to trust
Print emerges as one of the credible mediums to influence brand perception - from quality to price to trust
In Print
Print revenues may touch pre-Covid levels in FY-22
Print revenues may touch pre-Covid levels in FY-22
In Print
Homegrown e-commerce platforms Ajio and Tata CLiQ Luxury likely to match advertising might of Amazon and Flipkart
Homegrown e-commerce platforms Ajio and Tata CLiQ Luxury likely to match advertising might of Amazon and Flipkart
MediaCom and mCanvas craft campaign for Bayer Consumer Health’s Saridon
MediaCom and mCanvas craft campaign for Bayer Consumer Health’s Saridon
Cashify launches its first integrated marketing campaign with Rajkummar Rao
Cashify launches its first integrated marketing campaign with Rajkummar Rao
Angel Broking employees change LinkedIn profile surnames to ‘One’ after company’s new brand name ‘Angel One’
Angel Broking employees change LinkedIn profile surnames to ‘One’ after company’s new brand name ‘Angel One’
In Digital
Re-commerce marketplace Cashify names Raj Kumar Rao as its first brand ambassador
Re-commerce marketplace Cashify names Raj Kumar Rao as its first brand ambassador
Zee Marathi ropes in Shreyas Talpade for its upcoming show – Majhi Tujhi Reshimgath
Zee Marathi ropes in Shreyas Talpade for its upcoming show – Majhi Tujhi Reshimgath
Working professionals need courses designed and delivered by domain experts to upskill: Anand Chakravarthy
Working professionals need courses designed and delivered by domain experts to upskill: Anand Chakravarthy
Goldmedal Electricals launches campaign #SwitchToTheAmazing with Mohanlal
Goldmedal Electricals launches campaign #SwitchToTheAmazing with Mohanlal
Vega appoints Eiti Singhal as Chief Marketing Officer
Vega appoints Eiti Singhal as Chief Marketing Officer
OptimiZee forays into gamified social solutions with a front runner game
OptimiZee forays into gamified social solutions with a front runner game
In Digital
OOH sees signs of revival as people come out of homes, medium may recover by 2021-end
OOH sees signs of revival as people come out of homes, medium may recover by 2021-end
Former Samsung Marketing Head Tathagat Jena joins Rediffusion Delhi as Branch Head
Former Samsung Marketing Head Tathagat Jena joins Rediffusion Delhi as Branch Head
Trell to host bite-sized video content from Arré’s popular series on its platform
Trell to host bite-sized video content from Arré’s popular series on its platform
In Digital
Hansa Research appoints Ashish Karnad as EVP and Head, Media and Digital Business
Hansa Research appoints Ashish Karnad as EVP and Head, Media and Digital Business