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Earned media and PR work better for us than paid advertising, says AirAsia’s Siddhartha Butalia
Earned media and PR work better for us than paid advertising, says AirAsia’s Siddhartha Butalia
Mrig Sight Media wins digital mandate for Make Me Pure
Mrig Sight Media wins digital mandate for Make Me Pure
In Digital
Essence launches Essence Impact to accelerate digital transformation for non-profit organisations in APAC
Essence launches Essence Impact to accelerate digital transformation for non-profit organisations in APAC
Auto, consumer durables, real estate, luxury ad spend may take a beating as Covid-19 wreaks havoc across country
Auto, consumer durables, real estate, luxury ad spend may take a beating as Covid-19 wreaks havoc across country
BestMediaInfo extends entry deadline for Rising Star Awards
BestMediaInfo extends entry deadline for Rising Star Awards
‘All new Pogo’ eyes faster recovery
‘All new Pogo’ eyes faster recovery
Will spend more on advertising as strong vaccination drives will keep consumer sentiment high, says Fastrack's Ajay Maurya
Will spend more on advertising as strong vaccination drives will keep consumer sentiment high, says Fastrack's Ajay Maurya
Kalyan Jewellers unveils star-studded campaign, showcases ‘Muhurat’ wedding collection
Kalyan Jewellers unveils star-studded campaign, showcases ‘Muhurat’ wedding collection
Covid-19 surge a temporary blip, unlikely to impact advertising expenditure in long term: Top media planners
Covid-19 surge a temporary blip, unlikely to impact advertising expenditure in long term: Top media planners
M&E industry body asks Maharashtra CM to allow post-production, set-building work during 15-day curfew
M&E industry body asks Maharashtra CM to allow post-production, set-building work during 15-day curfew
Industry fears revenue losses with shootings coming to a halt; hopes for shoots to be allowed again soon
Industry fears revenue losses with shootings coming to a halt; hopes for shoots to be allowed again soon
Second Covid wave threatens OOH sector, agencies try out newer formats to stay afloat
Second Covid wave threatens OOH sector, agencies try out newer formats to stay afloat
Httpool announces launch of the Ramadan Insights Paper 2021
Httpool announces launch of the Ramadan Insights Paper 2021
In Digital
Editors Guild seeks PM Modi’s intervention, demands revoking of new IT Guidelines
Editors Guild seeks PM Modi’s intervention, demands revoking of new IT Guidelines
In Digital
CNN-News18 urges people to wear masks through #DontShowMeYourFace campaign
CNN-News18 urges people to wear masks through #DontShowMeYourFace campaign
Hyundai Alcazar makes a global debut with the OOH campaign
Hyundai Alcazar makes a global debut with the OOH campaign
Government's new guidelines for digital news will amount to killing freedom of press: Siddharth Varadarajan
Government's new guidelines for digital news will amount to killing freedom of press: Siddharth Varadarajan
In Digital
With normalcy returning and arrival of vaccine, live events and cinema industry eyes recovery in 2021
With normalcy returning and arrival of vaccine, live events and cinema industry eyes recovery in 2021
In Digital
Unacademy Road Safety World Series T20 adds two new teams - England Legends and Bangladesh Legends
Unacademy Road Safety World Series T20 adds two new teams - England Legends and Bangladesh Legends
Kalyan Jewellers brings all its brand ambassadors together in sixth edition of #TrustIsEverything mega campaign
Kalyan Jewellers brings all its brand ambassadors together in sixth edition of #TrustIsEverything mega campaign
Lux encourages women to rise above biases, find strength in doing what they love and make them happy
Lux encourages women to rise above biases, find strength in doing what they love and make them happy
Idea was to bring the Starbucks experience to life, not to sell the brand: Karthik Nagarajan of Wavemaker India on new film
Idea was to bring the Starbucks experience to life, not to sell the brand: Karthik Nagarajan of Wavemaker India on new film
NITI Aayog’s vision for online fantasy sports can catalyse the sports ecosystem in India
NITI Aayog’s vision for online fantasy sports can catalyse the sports ecosystem in India
Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
Urbane Media will handle digital mandate of Denver
Urbane Media will handle digital mandate of Denver
In Digital