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Mainline ad agencies won't survive if they don't become creatively digital: Rajiv Dingra of WATConsult
Mainline ad agencies won't survive if they don't become creatively digital: Rajiv Dingra of WATConsult
In Digital
Xaxis bolsters Asia-Pacific leadership team
Xaxis bolsters Asia-Pacific leadership team
65% of digital media to be programmatic in 2019, predicts Zenith
65% of digital media to be programmatic in 2019, predicts Zenith
In Digital
Indian marketers set to increase investment in ‘outcome-driven media’: Xaxis
Indian marketers set to increase investment in ‘outcome-driven media’: Xaxis
Ethinos Digital Marketing expands India leadership team
Ethinos Digital Marketing expands India leadership team
In Digital
If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India
If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India
In Digital
mCanvas to launch linguistic ads, aims to reach internet users in their own language
mCanvas to launch linguistic ads, aims to reach internet users in their own language
In Digital
Abraham Thomas joins RBNL as CEO
Abraham Thomas joins RBNL as CEO
In Radio
PHD launches Engine, a specialist unit for Volkswagen for data-driven advertising
PHD launches Engine, a specialist unit for Volkswagen for data-driven advertising
mCanvas launches programmatic high-impact advertising for mobile
mCanvas launches programmatic high-impact advertising for mobile
In Digital
How a chanced meeting with a media agency led to the benefit of 600+ publishers
How a chanced meeting with a media agency led to the benefit of 600+ publishers
Vidooly partners with Xaxis to offer AI-based brand safety tool to advertisers
Vidooly partners with Xaxis to offer AI-based brand safety tool to advertisers
In Digital
Cannes Lions 2018: Technology gives tools to take creativity to next level, says Younghee Lee, CMO, Samsung
Cannes Lions 2018: Technology gives tools to take creativity to next level, says Younghee Lee, CMO, Samsung
BP appoints WPP as its preferred marketing communication services partner
BP appoints WPP as its preferred marketing communication services partner
WARC releases report on effective trends in media strategy
WARC releases report on effective trends in media strategy
Big FM to launch integrated ad-tech platform
Big FM to launch integrated ad-tech platform
In Radio
Performics.Resultrix powers up Hotstar’s election coverage with dynamic tech
Performics.Resultrix powers up Hotstar’s election coverage with dynamic tech
In Digital
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
In-depth: Indian media agencies getting future-ready (Part-II)
In-depth: Indian media agencies getting future-ready (Part-II)
Pangaea Alliance enters new phase with CNN
Pangaea Alliance enters new phase with CNN
In Digital
Native audio advertising is next big thing for brands, says Saavn
Native audio advertising is next big thing for brands, says Saavn
How sex can go wrong, shows Manforce
How sex can go wrong, shows Manforce
Six essentials for a future-ready agency
Six essentials for a future-ready agency
Rising Star: Arjun Tejwani, Digital Director, Mindshare
Rising Star: Arjun Tejwani, Digital Director, Mindshare
SVF launches Hoichoi, one-stop digital content platform
SVF launches Hoichoi, one-stop digital content platform
In Digital