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Xaxis partners with Nielsen Media for digital audience measurement in India
Xaxis partners with Nielsen Media for digital audience measurement in India
In Digital
Zee5 launches Ad Vault to help brands reach audiences by building lasting connections
Zee5 launches Ad Vault to help brands reach audiences by building lasting connections
In Digital
60% APAC marketers will cut ad spend in newspapers in 2020, says Kantar
60% APAC marketers will cut ad spend in newspapers in 2020, says Kantar
Mindshare rules Smarties 2019 shortlists
Mindshare rules Smarties 2019 shortlists
Digital advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe
Digital advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe
In Digital
Emvies 2019: 272 case studies shortlisted
Emvies 2019: 272 case studies shortlisted
Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
JioSaavn announces launch of new ad experiences
JioSaavn announces launch of new ad experiences
In Digital
UC Ads appoints Httpool as its exclusive ad sales partner in India
UC Ads appoints Httpool as its exclusive ad sales partner in India
White Rivers Media celebrates seven years of digital, launches free e-book on festive marketing
White Rivers Media celebrates seven years of digital, launches free e-book on festive marketing
In Digital
From media-centric approach to user-centric focus: how programmatic is redefining digital media buying
From media-centric approach to user-centric focus: how programmatic is redefining digital media buying
In Digital
Opera announces Opera Ads in India, a content-based native advertising platform
Opera announces Opera Ads in India, a content-based native advertising platform
In Digital
Dentsu Grant Group launches ‘Amnet’, a programmatic expert in Sri Lanka
Dentsu Grant Group launches ‘Amnet’, a programmatic expert in Sri Lanka
In Digital
Havas Media Group delivers meaningful media engagement through new Mx methodology
Havas Media Group delivers meaningful media engagement through new Mx methodology
‘IPL Brands Insights Book 2019’ discusses dynamics of branding at IPL
‘IPL Brands Insights Book 2019’ discusses dynamics of branding at IPL
DAN Programmatic launches AI-powered audience insights engine ‘DAN Explore for Programmatic’
DAN Programmatic launches AI-powered audience insights engine ‘DAN Explore for Programmatic’
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
In Digital
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
In Digital
How Kotak Securities reinvented customer acquisition with DAN Data Sciences and Dentsu Webchutney
How Kotak Securities reinvented customer acquisition with DAN Data Sciences and Dentsu Webchutney
Small is profitable: Why Blink Digital doesn't want to be a part of any global ad network
Small is profitable: Why Blink Digital doesn't want to be a part of any global ad network
In Digital
O-Line-O awards marketing mandate to White Rivers Media
O-Line-O awards marketing mandate to White Rivers Media
90% brands seek to run programmatic in-house despite possessing basic knowledge, says InMobi Report
90% brands seek to run programmatic in-house despite possessing basic knowledge, says InMobi Report
In Digital
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
In Digital
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
In OOH