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Kids’ genre is too much ignored, advertisers need to realise its power: Anu Sikka of Viacom18
Kids’ genre is too much ignored, advertisers need to realise its power: Anu Sikka of Viacom18
Covid’s second wave slows down revenue recovery for print but circulation escapes impact
Covid’s second wave slows down revenue recovery for print but circulation escapes impact
In Print
Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
Earned media and PR work better for us than paid advertising, says AirAsia’s Siddhartha Butalia
Earned media and PR work better for us than paid advertising, says AirAsia’s Siddhartha Butalia
Building resilience: Key to thriving in a VUCA World
Building resilience: Key to thriving in a VUCA World
Shallow creatives, half-hearted media spends and tokenism behind lacklustre campaigns around Covid-19
Shallow creatives, half-hearted media spends and tokenism behind lacklustre campaigns around Covid-19
As stressed consumers seek more excitement from entertainment, Zee Biskope plans fresh content slate
As stressed consumers seek more excitement from entertainment, Zee Biskope plans fresh content slate
HUL appoints Srinandan Sundaram as Executive Director, Foods and Refreshment; Sudhir Sitapati moves on
HUL appoints Srinandan Sundaram as Executive Director, Foods and Refreshment; Sudhir Sitapati moves on
JSW Cement launches TVC with jingle created by AR Rahman
JSW Cement launches TVC with jingle created by AR Rahman
Media strategy has not become tougher, it has evolved and grown for the better: Mondelez India’s Anjali Krishnan
Media strategy has not become tougher, it has evolved and grown for the better: Mondelez India’s Anjali Krishnan
Zee Biskope launches awareness campaign ‘Tu Chinta Mat Kar Maai’ this Mother’s Day
Zee Biskope launches awareness campaign ‘Tu Chinta Mat Kar Maai’ this Mother’s Day
Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
Agency leaders should show empathy towards employees, ensure workplace isn't toxic, say experts
Why brands should not advertise about employee welfare in Covid times
Why brands should not advertise about employee welfare in Covid times
Arm Worldwide strengthens people-first culture in trying times
Arm Worldwide strengthens people-first culture in trying times
In Digital
Fintech company Niyo targets millennials, GenZ with ad campaigns
Fintech company Niyo targets millennials, GenZ with ad campaigns
Tata Groups’s StarQuik launches first brand campaign to show their proposition of #AasaanGrocery in a click
Tata Groups’s StarQuik launches first brand campaign to show their proposition of #AasaanGrocery in a click
Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
Ullu launching 2.0 family version, will increase digital marketing spends
Ullu launching 2.0 family version, will increase digital marketing spends
In Digital
BCCI suspends IPL 14 midway
BCCI suspends IPL 14 midway
Big Ganga takes viewers on a divine journey with ‘Sankat Mochan Jai Hanuman’
Big Ganga takes viewers on a divine journey with ‘Sankat Mochan Jai Hanuman’
Will monetise our reach by offering unique ad opportunities: Q India
Will monetise our reach by offering unique ad opportunities: Q India
Consumer durables upbeat about growth despite challenge posed by second Covid wave
Consumer durables upbeat about growth despite challenge posed by second Covid wave
For us, our employees are our priority, says Cheil India after facing flak over work culture
For us, our employees are our priority, says Cheil India after facing flak over work culture
Why NDHGO and not JioMart is the retail tech model for India
Why NDHGO and not JioMart is the retail tech model for India
Essence launches Essence Impact to accelerate digital transformation for non-profit organisations in APAC
Essence launches Essence Impact to accelerate digital transformation for non-profit organisations in APAC