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E-commerce sector should focus on 3Vs — voice, vernacular and video: Flipkart Ads’ Sankalp Mehrotra at MMA webinar
E-commerce sector should focus on 3Vs — voice, vernacular and video: Flipkart Ads’ Sankalp Mehrotra at MMA webinar
Zee5 launches new brand campaign ‘Dekhtey Reh Jaogey’ offering annual subscription at Rs 499
Zee5 launches new brand campaign ‘Dekhtey Reh Jaogey’ offering annual subscription at Rs 499
In OTT
upGrad associates with Star Sports to accelerate sports advertising and strengthen India penetration
upGrad associates with Star Sports to accelerate sports advertising and strengthen India penetration
Mpower’s Neerja Birla to host ‘The OK Not OK Show’ on Radio One
Mpower’s Neerja Birla to host ‘The OK Not OK Show’ on Radio One
In Radio
Chingari announces World Music Day Concert to raise money for Covid relief fund
Chingari announces World Music Day Concert to raise money for Covid relief fund
In Digital
Creativeland Asia’s Sajan Raj Kurup launches Saintfarm
Creativeland Asia’s Sajan Raj Kurup launches Saintfarm
How micro-payment is playing out for digital publishers
How micro-payment is playing out for digital publishers
In Digital
Colors Tamil bags six awards at Promax India Regional 2021 Conference
Colors Tamil bags six awards at Promax India Regional 2021 Conference
How creative agencies are looking to rebound as second Covid wave ebbs
How creative agencies are looking to rebound as second Covid wave ebbs
Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition
Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition
Udayan Mukherjee returns to TV newsroom with India Today
Udayan Mukherjee returns to TV newsroom with India Today
FM Tadka reached out to the needy during Covid second wave through Mission Ummeed
FM Tadka reached out to the needy during Covid second wave through Mission Ummeed
In Radio
Despite lockdown relaxations, brands to remain cautious on ad spends
Despite lockdown relaxations, brands to remain cautious on ad spends
GroupM and Amazon Advertising India launch ‘search advertising’ playbook
GroupM and Amazon Advertising India launch ‘search advertising’ playbook
Crompton Greaves appoints Pragya Bijalwan as Chief Marketing Officer
Crompton Greaves appoints Pragya Bijalwan as Chief Marketing Officer
OkCredit’s campaign urges all to help small and medium businesses recover pending dues
OkCredit’s campaign urges all to help small and medium businesses recover pending dues
Hindustan Times wins ‘Best in South Asia’ award at INMA 2021 Global Media Awards
Hindustan Times wins ‘Best in South Asia’ award at INMA 2021 Global Media Awards
In Print
We will be heavy on digital in our communication: Ashish Dhruva of InterMiles
We will be heavy on digital in our communication: Ashish Dhruva of InterMiles
In Digital
Taproot Dentsu crafts new brand campaign for Airtel
Taproot Dentsu crafts new brand campaign for Airtel
On World Environment Day, UNEP launches two campaigns on wildlife trafficking
On World Environment Day, UNEP launches two campaigns on wildlife trafficking
Dabur expands Vatika portfolio with launch of ‘Vatika Germ Protection shampoo’
Dabur expands Vatika portfolio with launch of ‘Vatika Germ Protection shampoo’
On World Environment Day, Tata Tiscon spreads importance of keeping all homes safe
On World Environment Day, Tata Tiscon spreads importance of keeping all homes safe
Parle Products forays into branded atta portfolio with Parle G Chakki Atta
Parle Products forays into branded atta portfolio with Parle G Chakki Atta
With fundraising in top gear, startups likely to spend at least Rs 7,000 crore on advertising this year
With fundraising in top gear, startups likely to spend at least Rs 7,000 crore on advertising this year
Fintech brand Niyo to spend up to Rs 60 crore on marketing in next five months
Fintech brand Niyo to spend up to Rs 60 crore on marketing in next five months