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Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
Cannes Lions and Ana launch CMO Growth Council
Cannes Lions and Ana launch CMO Growth Council
FTAs: High on viewership, dry on revenues
FTAs: High on viewership, dry on revenues
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
Adobe launches Adobe Analytics for brands
Adobe launches Adobe Analytics for brands
In Digital
Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi
Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi
In Digital
Big FM to launch integrated ad-tech platform
Big FM to launch integrated ad-tech platform
In Radio
In-depth: The conundrum called digital
In-depth: The conundrum called digital
Tackling digital ad violations: Google blocked 320,000 publishers from display network in last one year
Tackling digital ad violations: Google blocked 320,000 publishers from display network in last one year
In Digital
Mahesh Manjrekar to host Bigg Boss Marathi
Mahesh Manjrekar to host Bigg Boss Marathi
In-depth: The business of Bollywood award shows
In-depth: The business of Bollywood award shows
Guest Times: Three programmatic trends of 2018
Guest Times: Three programmatic trends of 2018
Big FM launches talent incubator and content studio ‘Thwink Big’
Big FM launches talent incubator and content studio ‘Thwink Big’
In Radio
Ariel’s #ShareTheLoad tops Warc 100 for the second year in a row
Ariel’s #ShareTheLoad tops Warc 100 for the second year in a row
LinkedIn report: Seven trends that will shape content marketing in India in 2018
LinkedIn report: Seven trends that will shape content marketing in India in 2018
In Digital
Adex grew at 7.4% in 2017, projected to grow at 12% in 2018: Madison report
Adex grew at 7.4% in 2017, projected to grow at 12% in 2018: Madison report
Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia
Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia
Should IRS include title-level digital readership numbers?
Should IRS include title-level digital readership numbers?
IRS 2017: Will AIR in current form help or hurt newspapers’ ad rates?
IRS 2017: Will AIR in current form help or hurt newspapers’ ad rates?
Why Times Network channels’ viewership remained intact despite tiff with Hathway
Why Times Network channels’ viewership remained intact despite tiff with Hathway
Zeel ad revenue grows by 25.8% in Q3’18
Zeel ad revenue grows by 25.8% in Q3’18
Will radio see double digit growth in 2018?
Will radio see double digit growth in 2018?
In Radio
Radio One launches online re-broadcast service and audio business channel
Radio One launches online re-broadcast service and audio business channel
In Radio
Republic garners 12.98 mn minutes of digital video consumption on vote counting day
Republic garners 12.98 mn minutes of digital video consumption on vote counting day
Guest Times: Digitally ahead agencies will thrive but many legacy agencies will see beginning of the end
Guest Times: Digitally ahead agencies will thrive but many legacy agencies will see beginning of the end