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Big FM partners with music director Pritam’s JAM8 to strengthen its branded content offerings
Big FM partners with music director Pritam’s JAM8 to strengthen its branded content offerings
In Radio
247 brands advertised in IPL 2018, up from 135 in 2017 and 138 in 2016, says BARC
247 brands advertised in IPL 2018, up from 135 in 2017 and 138 in 2016, says BARC
In-depth: Regional news TV becomes new bastion of growth
In-depth: Regional news TV becomes new bastion of growth
Arnab Goswami bags IAA Media Person and Faye D’souza wins IAA News Anchor of the Year Award
Arnab Goswami bags IAA Media Person and Faye D’souza wins IAA News Anchor of the Year Award
Republic performs without Arnab Goswami in Week 27 but how does it help the channel
Republic performs without Arnab Goswami in Week 27 but how does it help the channel
What does Instagram’s IGTV mean for brands
What does Instagram’s IGTV mean for brands
In Digital
Big FM launches Yaadon Ka Idiot Box with Neelesh Mishra season 5
Big FM launches Yaadon Ka Idiot Box with Neelesh Mishra season 5
In Radio
Logicserve Digital partners with Clairvoyant to build data science-based solutions for marketers
Logicserve Digital partners with Clairvoyant to build data science-based solutions for marketers
In Digital
Ebiquity: Optimising ad budgets can lead up to $45 billion increase in global profits
Ebiquity: Optimising ad budgets can lead up to $45 billion increase in global profits
BARC THiNK: Mid-week holidays garner higher viewership than long weekends
BARC THiNK: Mid-week holidays garner higher viewership than long weekends
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Star India’s ‘sports’ play on IPL 11 gets a thumbs up
Star India’s ‘sports’ play on IPL 11 gets a thumbs up
India to enter top 10 OTT video markets by 2022, says PwC report
India to enter top 10 OTT video markets by 2022, says PwC report
Reimagining IPL: How Star brought cricket to centre stage and still raked in the moolah
Reimagining IPL: How Star brought cricket to centre stage and still raked in the moolah
Star India estimated to have fetched Rs 3,000 crore from IPL 2018
Star India estimated to have fetched Rs 3,000 crore from IPL 2018
RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
BBC StoryWorks expands into India
BBC StoryWorks expands into India
DB Corp PAT drops by 13.6% to Rs 3240 million in FY18
DB Corp PAT drops by 13.6% to Rs 3240 million in FY18
In Print
In-depth: Sports or entertainment – what makes IPL more valuable?
In-depth: Sports or entertainment – what makes IPL more valuable?
When Star eliminates entertainment from IPL match analysis programming
When Star eliminates entertainment from IPL match analysis programming
Republic turns one but has Arnab Goswami turned eyeballs into revenue?
Republic turns one but has Arnab Goswami turned eyeballs into revenue?
WPP combines analytics workforce of GroupM and Kantar in India under Kantar Analytics Practice
WPP combines analytics workforce of GroupM and Kantar in India under Kantar Analytics Practice
Time spent on digital to overtake TV this year: GroupM Report
Time spent on digital to overtake TV this year: GroupM Report
In Digital
Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
Cannes Lions and Ana launch CMO Growth Council
Cannes Lions and Ana launch CMO Growth Council