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Cannes Lions 2019: 29 Grand Prix winners that stood out across all categories
Cannes Lions 2019: 29 Grand Prix winners that stood out across all categories
WARC launches 'Anatomy of Effectiveness', a white paper on five key lessons to deliver effective advertising
WARC launches 'Anatomy of Effectiveness', a white paper on five key lessons to deliver effective advertising
How frequent rain in World Cup is affecting Star Sports' revenue
How frequent rain in World Cup is affecting Star Sports' revenue
How landing page is making advertisers wary of premiumness of English news audience
How landing page is making advertisers wary of premiumness of English news audience
TDSAT’s order legalising landing page spells chaos in India’s broadcasting industry
TDSAT’s order legalising landing page spells chaos in India’s broadcasting industry
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
In Digital
Republic TV’s HD OTT records 122 million watch minutes during the general elections counting day
Republic TV’s HD OTT records 122 million watch minutes during the general elections counting day
In Digital
Decoding Star Sports' marketing strategy for ICC World Cup 2019
Decoding Star Sports' marketing strategy for ICC World Cup 2019
In-depth: Has the dust settled on TRAI’s new tariff order?
In-depth: Has the dust settled on TRAI’s new tariff order?
Facebook’s ‘Thumbstoppers’ will redefine video storytelling in less than 10 seconds
Facebook’s ‘Thumbstoppers’ will redefine video storytelling in less than 10 seconds
In Digital
In-depth: Survival mantras for English GECs in the new distribution ecosystem
In-depth: Survival mantras for English GECs in the new distribution ecosystem
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
Dove launches project #ShowUs for media and advertising industries
Dove launches project #ShowUs for media and advertising industries
Zoom Studios launches new B2B division for OTT platforms and brands
Zoom Studios launches new B2B division for OTT platforms and brands
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
In OOH
D&AD Industry Insights report interrogates the political, societal and cultural influences impacting creativity today
D&AD Industry Insights report interrogates the political, societal and cultural influences impacting creativity today
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
In-depth: How online fantasy sports is becoming a major business in India
In-depth: How online fantasy sports is becoming a major business in India
ASCI probes complaints against 415 ads in December 2018 and January 2019
ASCI probes complaints against 415 ads in December 2018 and January 2019
Mastercard’s Raja Rajamannar is WFA’s new President
Mastercard’s Raja Rajamannar is WFA’s new President
Mobile advertising to take a quantum leap in India in next two years, finds MoMagic Tech survey
Mobile advertising to take a quantum leap in India in next two years, finds MoMagic Tech survey
In Digital
With IPL 2019, BARC India announces the integration of TV and OOH measurement
With IPL 2019, BARC India announces the integration of TV and OOH measurement
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
Video streaming will not kill TV but measurement critical for its growth, feel experts
Video streaming will not kill TV but measurement critical for its growth, feel experts
In Digital
Discovery Channel’s ‘Planet Healers’ to feature innovative solutions to environmental hazards
Discovery Channel’s ‘Planet Healers’ to feature innovative solutions to environmental hazards