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Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
In-depth: Will new tariff regime, World Cup and IPL impact news channels during election season?
In-depth: Will new tariff regime, World Cup and IPL impact news channels during election season?
No TV rating blackout but ISA tells members not to use BARC data for six weeks
No TV rating blackout but ISA tells members not to use BARC data for six weeks
Take out the masses from the media, and you will have no media left, says 21st Century Fox president Uday Shankar
Take out the masses from the media, and you will have no media left, says 21st Century Fox president Uday Shankar
Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove’s Greg Armshaw
Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove’s Greg Armshaw
In Digital
Role of gender equality: Kantar - Ad Reaction Report 2019
Role of gender equality: Kantar - Ad Reaction Report 2019
Will FTA channels be advertisers’ best till TRAI's new tariff regime settles down?
Will FTA channels be advertisers’ best till TRAI's new tariff regime settles down?
Ekam much needed if full potential of digital has to be unlocked, feel top brass of HUL and Mindshare
Ekam much needed if full potential of digital has to be unlocked, feel top brass of HUL and Mindshare
In Digital
Commentary: How blocking Ekam will be a self-goal for Google
Commentary: How blocking Ekam will be a self-goal for Google
Differentiation will be our biggest advantage in the new tariff regime, says Viacom18's Ferzad Palia
Differentiation will be our biggest advantage in the new tariff regime, says Viacom18's Ferzad Palia
Effie 2019: McCann bags ‘Agency of the year’ for second year in a row; HUL shines as Client of the Year
Effie 2019: McCann bags ‘Agency of the year’ for second year in a row; HUL shines as Client of the Year
In-depth: Will music streaming apps eat into radio’s listenership?
In-depth: Will music streaming apps eat into radio’s listenership?
In-depth: How the new tariff regime will impact ad rates
In-depth: How the new tariff regime will impact ad rates
New tariff regime may not affect topline much, feels Viacom18’s Sudhanshu Vats
New tariff regime may not affect topline much, feels Viacom18’s Sudhanshu Vats
In-depth: Decoding the impact of new tariff regime on consumers, channels, cable and DTH players
In-depth: Decoding the impact of new tariff regime on consumers, channels, cable and DTH players
Consumer feedback to drive pricing of Zee channels
Consumer feedback to drive pricing of Zee channels
Star India readies itself for new tariff regime
Star India readies itself for new tariff regime
TV Today to launch Aaj Tak HD with differentiated programming and 4-minute ad cap
TV Today to launch Aaj Tak HD with differentiated programming and 4-minute ad cap
Dentsu Impact and We Are Water Foundation close ranks to #CloseOpenDefecation
Dentsu Impact and We Are Water Foundation close ranks to #CloseOpenDefecation
Can Arnab Goswami repeat the success of Republic with Hindi news channel Bharat?
Can Arnab Goswami repeat the success of Republic with Hindi news channel Bharat?
India's media consumption growing at 9% CAGR over past six years: BCG report
India's media consumption growing at 9% CAGR over past six years: BCG report
BARC 2.0: TRAI sets ball rolling to further strengthen viewership measurement
BARC 2.0: TRAI sets ball rolling to further strengthen viewership measurement
SilverPush launches Mirrors, an AI-driven context detection technology
SilverPush launches Mirrors, an AI-driven context detection technology
In-depth: What’s ailing revenue growth of Hindi TV news genre?
In-depth: What’s ailing revenue growth of Hindi TV news genre?
Digital no threat, govt must reduce licence fee and relax norms to fuel growth: Vineet Singh Hukmani of Radio One
Digital no threat, govt must reduce licence fee and relax norms to fuel growth: Vineet Singh Hukmani of Radio One
In Radio