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Decoding Star Sports' marketing strategy for ICC World Cup 2019
Decoding Star Sports' marketing strategy for ICC World Cup 2019
In-depth: Has the dust settled on TRAI’s new tariff order?
In-depth: Has the dust settled on TRAI’s new tariff order?
Facebook’s ‘Thumbstoppers’ will redefine video storytelling in less than 10 seconds
Facebook’s ‘Thumbstoppers’ will redefine video storytelling in less than 10 seconds
In Digital
In-depth: Survival mantras for English GECs in the new distribution ecosystem
In-depth: Survival mantras for English GECs in the new distribution ecosystem
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
Dove launches project #ShowUs for media and advertising industries
Dove launches project #ShowUs for media and advertising industries
Zoom Studios launches new B2B division for OTT platforms and brands
Zoom Studios launches new B2B division for OTT platforms and brands
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
In OOH
D&AD Industry Insights report interrogates the political, societal and cultural influences impacting creativity today
D&AD Industry Insights report interrogates the political, societal and cultural influences impacting creativity today
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
In-depth: How online fantasy sports is becoming a major business in India
In-depth: How online fantasy sports is becoming a major business in India
ASCI probes complaints against 415 ads in December 2018 and January 2019
ASCI probes complaints against 415 ads in December 2018 and January 2019
Mastercard’s Raja Rajamannar is WFA’s new President
Mastercard’s Raja Rajamannar is WFA’s new President
Mobile advertising to take a quantum leap in India in next two years, finds MoMagic Tech survey
Mobile advertising to take a quantum leap in India in next two years, finds MoMagic Tech survey
In Digital
With IPL 2019, BARC India announces the integration of TV and OOH measurement
With IPL 2019, BARC India announces the integration of TV and OOH measurement
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
Video streaming will not kill TV but measurement critical for its growth, feel experts
Video streaming will not kill TV but measurement critical for its growth, feel experts
In Digital
Discovery Channel’s ‘Planet Healers’ to feature innovative solutions to environmental hazards
Discovery Channel’s ‘Planet Healers’ to feature innovative solutions to environmental hazards
McCann Delhi tops creative agency rankings by Warc Effective 100
McCann Delhi tops creative agency rankings by Warc Effective 100
Commentary: Has TRAI failed India's broadcast industry?
Commentary: Has TRAI failed India's broadcast industry?
Ekam in its current form is half-baked, feel top advertisers
Ekam in its current form is half-baked, feel top advertisers
In Digital
WATConsult only Indian name among top 10 digital agencies in global MMA Smarties Business Impact Index 2018
WATConsult only Indian name among top 10 digital agencies in global MMA Smarties Business Impact Index 2018
In Digital
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Uncertainty among TV advertisers as TRAI continues to extend new tariff regime deadline
Uncertainty among TV advertisers as TRAI continues to extend new tariff regime deadline
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019