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Real estate portals to expand online ad budgets, plan digital blitzkrieg for FY'20
Real estate portals to expand online ad budgets, plan digital blitzkrieg for FY'20
In Digital
Digital to claim 24% of total adex by 2020, mobile-first strategy to drive growth: KPMG India
Digital to claim 24% of total adex by 2020, mobile-first strategy to drive growth: KPMG India
In Digital
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
VMLY&R India brings Kevin Lobo on board as Executive Creative Director, India
VMLY&R India brings Kevin Lobo on board as Executive Creative Director, India
Ekam in its current form is half-baked, feel top advertisers
Ekam in its current form is half-baked, feel top advertisers
In Digital
Brands should have a purpose and must take stand on social issues, says P&G’s Marc Pritchard
Brands should have a purpose and must take stand on social issues, says P&G’s Marc Pritchard
Hemant Bhandari of Chrome Pictures calls for a fair play in the ad production business
Hemant Bhandari of Chrome Pictures calls for a fair play in the ad production business
At 16.4%, Madison predicts Indian adex growth higher than GroupM in 2019
At 16.4%, Madison predicts Indian adex growth higher than GroupM in 2019
GroupM forecasts 14% ad growth in India in 2019
GroupM forecasts 14% ad growth in India in 2019
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove’s Greg Armshaw
Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove’s Greg Armshaw
In Digital
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Rising Star: Arjun Kumar, Creative Partner, Art, BBH Content Studio, BBH India
Rising Star: Arjun Kumar, Creative Partner, Art, BBH Content Studio, BBH India
Commentary: How blocking Ekam will be a self-goal for Google
Commentary: How blocking Ekam will be a self-goal for Google
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
Top notch marketing gurus predict 2019’s marketing trends
Top notch marketing gurus predict 2019’s marketing trends
V>Engage appoints Raju Markandeya as CEO
V>Engage appoints Raju Markandeya as CEO
AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India
If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India
In Digital
Not aspiring to be GroupM or Publicis, want to be specialists in digital brands, says Bindu Balakrishnan of DCMN India
Not aspiring to be GroupM or Publicis, want to be specialists in digital brands, says Bindu Balakrishnan of DCMN India
In Digital
Clovia banks on wedding season to expand sales, hikes marketing budget by 30%
Clovia banks on wedding season to expand sales, hikes marketing budget by 30%
M&C Saatchi builds on India growth; renames M&C Saatchi Mobile to M&C Saatchi Performance
M&C Saatchi builds on India growth; renames M&C Saatchi Mobile to M&C Saatchi Performance
In Digital
Vertoz launches two new business verticals, ZKraft and PubNX
Vertoz launches two new business verticals, ZKraft and PubNX
In Digital