How desi OTT platforms are trying to edge past Netflix and Amazon on the back of festive special programming

In OTT

Big FM launches new property ‘Big Retro Swag with DJ Rink’

In Radio

Indya launches its first brand campaign ‘I am Indya’

In Marketing

How to click the right button for Valentine’s Day advertising

In Advertising

Patanjali celebrates Indiapan in maiden campaign for apparel brand Paridhan

In Marketing

OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5

In Television

Radio Mirchi, Inox and AIR partner with The Festival of Bharat

In Marketing

ASCI upholds complaints against 200 advertisements in October 2017

In Advertising

101India.com launches digital campaign ‘Incoming’ with Smirnoff Experience

In Digital

Sony does a Yay! for kids

In Television

Sony does a Yay! for kids

In Television

Lufthansa becomes very desi to fly like Indians

In

Ice-cream Vs frozen dessert: Amul’s RS Sodhi says HUL is now exposed

In Advertising

Colors all set to go on-air with ‘Khatron Ke Khiladi’

In Television

Non-linear platforms have become pivotal to connect with children: Krishna Desai, Cartoon Network

In Television

McDonald’s rolls out a ‘Spicy’ face-off

In Ad Craft

The Small Big Idea wins social media mandate for ethnic fashion brand Ethnicity

In Digital

Limca takes the desi route to affirm position as ultimate thirst quencher

In Ad Craft

Interview: Mark Eyers, Chief Content Officer, Kids Networks, Turner International APAC

In Television

Life OK set to roll out ‘The Bachelorette India’ to help Mallika Sherawat find her love

In Television

Nominees, jury for Micromax MTV Video Music Awards announced

In Television

Hungama and Gameshastra form gaming JV

In Digital

ZEE Cinema partners with Ethnic Channels Group in Canada

In Television

HT Brunch forays into events with 'Brunch Dialogues'

In Print

Pogo launches mobile games for New Adventures of Hanuman

In Digital