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Programmatic advertising: More value for brands at a lower cost
Programmatic advertising: More value for brands at a lower cost
How brands cashed in on Cricket World Cup frenzy by offering freebies
How brands cashed in on Cricket World Cup frenzy by offering freebies
Are brands doing enough on LGBTQ acceptance?
Are brands doing enough on LGBTQ acceptance?
In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands
In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands
Mukund Raina joins Enormous Brands as Branch Head, Delhi
Mukund Raina joins Enormous Brands as Branch Head, Delhi
In India, consumers most likely to expect personal service from brands they interact with: Adobe Study
In India, consumers most likely to expect personal service from brands they interact with: Adobe Study
In Digital
Experiential marketing in idea-dark phase, brands failing to connect with consumers: Roshan Abbas of Geometry Encompass
Experiential marketing in idea-dark phase, brands failing to connect with consumers: Roshan Abbas of Geometry Encompass
Cannes Lions 2019: Unilever CEO Alan Jope urges ad industry to not take briefs from brands that don’t work on purpose
Cannes Lions 2019: Unilever CEO Alan Jope urges ad industry to not take briefs from brands that don’t work on purpose
Enormous Brands bags creative account of Shapoorji Pallonji’s SD Corp
Enormous Brands bags creative account of Shapoorji Pallonji’s SD Corp
ICC World Cup unites brands with Indians, yet again
ICC World Cup unites brands with Indians, yet again
Amazon overtakes Google and Apple to top 2019’s BrandZ top 100 most valuable global brands list
Amazon overtakes Google and Apple to top 2019’s BrandZ top 100 most valuable global brands list
In Digital
Amnet partners with zeotap to deliver improved programmatic solutions to brands
Amnet partners with zeotap to deliver improved programmatic solutions to brands
In Digital
Enormous Brands appoints Ashima Mehra as Head of Client Servicing, Mumbai
Enormous Brands appoints Ashima Mehra as Head of Client Servicing, Mumbai
Cannes Lions announces highest ever participation from brands to the 2019 festival
Cannes Lions announces highest ever participation from brands to the 2019 festival
Anthems are the new tunes that brands are dancing on this World Cup
Anthems are the new tunes that brands are dancing on this World Cup
Where do brands find tomorrow’s consumer?
Where do brands find tomorrow’s consumer?
To be relevant, brands must understand cultural shifts
To be relevant, brands must understand cultural shifts
Going glocal is the new flavour of season for brands
Going glocal is the new flavour of season for brands
ibs rebrands as Fulcro, positions itself as strategic partner for brands
ibs rebrands as Fulcro, positions itself as strategic partner for brands
In Digital
90% brands seek to run programmatic in-house despite possessing basic knowledge, says InMobi Report
90% brands seek to run programmatic in-house despite possessing basic knowledge, says InMobi Report
In Digital
‘MOM’ is the word for brands
‘MOM’ is the word for brands
Brands celebrate Mother’s Day with tributes, messages and exciting offers
Brands celebrate Mother’s Day with tributes, messages and exciting offers
Mukesh Ambani-led Reliance Brands acquires British toy-maker Hamleys for Rs 620 crore
Mukesh Ambani-led Reliance Brands acquires British toy-maker Hamleys for Rs 620 crore
Zoom Studios launches new B2B division for OTT platforms and brands
Zoom Studios launches new B2B division for OTT platforms and brands
Brands cash in on General Elections 2019 to make a connect with voters
Brands cash in on General Elections 2019 to make a connect with voters