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90% brands seek to run programmatic in-house despite possessing basic knowledge, says InMobi Report
90% brands seek to run programmatic in-house despite possessing basic knowledge, says InMobi Report
In Digital
‘MOM’ is the word for brands
‘MOM’ is the word for brands
Brands celebrate Mother’s Day with tributes, messages and exciting offers
Brands celebrate Mother’s Day with tributes, messages and exciting offers
Mukesh Ambani-led Reliance Brands acquires British toy-maker Hamleys for Rs 620 crore
Mukesh Ambani-led Reliance Brands acquires British toy-maker Hamleys for Rs 620 crore
Zoom Studios launches new B2B division for OTT platforms and brands
Zoom Studios launches new B2B division for OTT platforms and brands
Brands cash in on General Elections 2019 to make a connect with voters
Brands cash in on General Elections 2019 to make a connect with voters
In-depth: What is driving FMCG brands to Hindi news channels?
In-depth: What is driving FMCG brands to Hindi news channels?
To deliver creative, Indian brands have to combine tech and marketing, says Kartic Srinivasan of Ad2pro
To deliver creative, Indian brands have to combine tech and marketing, says Kartic Srinivasan of Ad2pro
How brands should tread the celebrity endorsement path
How brands should tread the celebrity endorsement path
How brands are encouraging consumers to come out and vote
How brands are encouraging consumers to come out and vote
Be the disruptors before you get disrupted, Barry Wacksman tells brands
Be the disruptors before you get disrupted, Barry Wacksman tells brands
Brands must build human connections, focus on what consumers care, says Phil Kemish
Brands must build human connections, focus on what consumers care, says Phil Kemish
How brands pranked consumers this April Fool’s Day
How brands pranked consumers this April Fool’s Day
Brandstand: The Bro Code of Brands
Brandstand: The Bro Code of Brands
Brands that hit novel ideas for IPL 2019
Brands that hit novel ideas for IPL 2019
Brands show the colours of unity and love this Holi
Brands show the colours of unity and love this Holi
Tata, Reliance and Airtel named three most valuable Indian brands of 2019
Tata, Reliance and Airtel named three most valuable Indian brands of 2019
This Women’s Day, brands give women wings to fly high
This Women’s Day, brands give women wings to fly high
How brands are making women’s voices heard this International Women’s Day
How brands are making women’s voices heard this International Women’s Day
Balakot strike: Opportunistic marketing backfires for Pizza Hut, other brands
Balakot strike: Opportunistic marketing backfires for Pizza Hut, other brands
Brandstand: Brands of War
Brandstand: Brands of War
Brands continue to take the plunge at Kumbh
Brands continue to take the plunge at Kumbh
Grapes Digital bags digital mandate of two RSH Global brands
Grapes Digital bags digital mandate of two RSH Global brands
In Digital
Brands should have a purpose and must take stand on social issues, says P&G’s Marc Pritchard
Brands should have a purpose and must take stand on social issues, says P&G’s Marc Pritchard
Brands cash in on Kumbh Mela’s popularity to reach out to consumers
Brands cash in on Kumbh Mela’s popularity to reach out to consumers