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Humour has worked well for us in our ads: Info Edge’s Sumeet Singh
Humour has worked well for us in our ads: Info Edge’s Sumeet Singh
Dipstick: Is profit-sharing the way forward in brand endorsements?
Dipstick: Is profit-sharing the way forward in brand endorsements?
Big FM out to beat the summer heat through humour
Big FM out to beat the summer heat through humour
In Radio
How brands can avoid being held hostage to celebrity vagaries
How brands can avoid being held hostage to celebrity vagaries
Coca-Cola’s taste turns ice-breaker for newly-weds Siddharth & Alia
Coca-Cola’s taste turns ice-breaker for newly-weds Siddharth & Alia
Pepsi invites consumers around the world to redesign its iconic can
Pepsi invites consumers around the world to redesign its iconic can
Kalyan Jewellers’ new campaign gets Amitabh Bachchan to learn Tamil
Kalyan Jewellers’ new campaign gets Amitabh Bachchan to learn Tamil
VML India wins StreetWear by Revlon
VML India wins StreetWear by Revlon
In Digital
Coke ad brings the taste back
Coke ad brings the taste back
Pepsi urges youngsters to ‘Live it Abhi’
Pepsi urges youngsters to ‘Live it Abhi’
Anchor White Toothpaste gets on the ‘strength’ bandwagon
Anchor White Toothpaste gets on the ‘strength’ bandwagon
GroupM ESP releases trends in sports & entertainment for 2015
GroupM ESP releases trends in sports & entertainment for 2015
Mountain Dew ‘fearlessly’ goes to South
Mountain Dew ‘fearlessly’ goes to South
Arjun Kapoor is the ‘new cool’ for Flying Machine
Arjun Kapoor is the ‘new cool’ for Flying Machine
Rado’s new campaign features both its ambassadors in a ‘chase’
Rado’s new campaign features both its ambassadors in a ‘chase’
Oppo phone recreates a beautiful lost and found romance
Oppo phone recreates a beautiful lost and found romance
Coca-Cola unveils new ‘Happiness’ campaign that celebrates life’s joys, big or small
Coca-Cola unveils new ‘Happiness’ campaign that celebrates life’s joys, big or small
IAA Leadership Awards: Balki and Shashi Sinha are Creative & Media agency heads of year
IAA Leadership Awards: Balki and Shashi Sinha are Creative & Media agency heads of year
SapientNitro wins global AoR for Lycra brand
SapientNitro wins global AoR for Lycra brand
Brands 'run' to join the marathon race
Brands 'run' to join the marathon race
In Special
Philips Lighting launches its biggest ever marketing campaign
Philips Lighting launches its biggest ever marketing campaign
SAB ties up with Prestige to cook a romantic-comedy-cookery show
SAB ties up with Prestige to cook a romantic-comedy-cookery show
Prestige aims at lifestyle brand message with the Bachchan star couple
Prestige aims at lifestyle brand message with the Bachchan star couple
McDowell’s No. 1 extends ‘Spirit of Friendship’ through Karaoke
McDowell’s No. 1 extends ‘Spirit of Friendship’ through Karaoke
PC Chandra brings heaven on earth
PC Chandra brings heaven on earth